Art of Borrowability (借得著的智慧/借學) Part 1

Recently, I attended the free course entitled “Art of Borrowability” organized by Hong Kong Productivity Council on 27 May 2010. There are four courses on 27 May and 3, 10 & 17 June 2010. I summarized as follows for sharing.


Lecture 1 (27 May 2010)
Art of Borrowability (抄的藝術 / 我譯作:山寨智慧)

The speaker was Dr. Keith To (NLP, Hypnosis & Hypnotherapy Trainer, Coach, Facilitator & Developmentalist). He introduced the term of Borrowability (借橋) to us.

He said every creativity thing from copy. Innovation means a good copy. He asked a question “Why we copy?” It was because of four factors:
i) Capacity is limited.
ii) Speed is too fast.
iii) Knowledge is infinitive. (but limited in individual or company)
iv) Survive

What are the major problems for bad copy? They copied too close, too similar and not depth enough. We needed to know the copy’s blueprint.

Dr. Lo always emphasized “Design & Trend”. He said that the coacher would help you to self-design and handle the trend.

(e.g. logbook → Web log → We blog → Blog → twitter)

Lecture 2 (3 June 2010)
Science of Borrowability (抄的科學)

Dr. Lo said there were four rule for art of borrowability (抄藝四法) and they were plus (+), minus (-), times (x) and divide (/).
Plus (+): e.g. additional function, enlarge size, etc.
Minus (-): e.g. reduce function or size, etc.
Times (x): e.g. change and enlarge the benefit.
Divide (/): e.g. Improved from copy a part of others.

Example

50 items of copy creative management were mentioned.

1. Start to try
2. Information transparent (people accessed as more info as possible)
3. Connection (Information penetration)
4. Management by walking around (try, correct, try again, correct again)
5. Game mindset (Try and error)
6. Increase speed
7. Nervous friend (thinking in special angle)
8. Demonstrated scramble (e.g. Wrong Copy is the mother of Right Copy.)
9. Dream under Deadline (e.g. believe → Dream → Realized)
10. Learn after doing wrong
11. Jump into experts
12. Welcome consultant (e.g. free suggestion)
13. Jump into people
14. Welcome to interview people (e.g. free suggestion)
15. distracted mind
16. Jump into young people
17. Jump into Man / Women (Don’t understand each others)
18. Ask for opinion
19. Short reward cycle (because of short product life cycle)
20. Outstanding be wrong (“Doing wrong because you are talent” is better than “Done nothing because you are not talent”.)
21. Congratulation for right copy (Creative culture)
22. Congratulation for wrong copy also (Creative culture)
23. No R&D department (because every people are responsible.)
24. Upstream innovation (Supplier)
25. Copy SME
26. Change Now
27. Customer Complaint (Information input)
28. Reward for customer who complaint
29. Synergy from cross-functional
30. Vitalize stock (e.g. Long Tail theory)
31. Super Star
32. Short planning (increase efficiency)
33. Stop planning (Only project, no planning)
34. Projects balance
35. Extra work
36. Design is number one
37. Lady market
38. Strange market
39. Forget “Old market” but plan in future
40. Look down the past
41. iPhone culture (Change continuously)
42. Sun culture (Different + Experience + Cool + Wow + Good)
43. Don’t copy competitor
44. “Mind success can be explainable by skills & labor. Wild success is attributable to variance.”
45. Action! Action!
46. “It is not the strongest that survive, nor the most intelligent, but the one most responsive to change.”
47. Copy yourself
48. Little careless (Learn not to be careful.)
49. “The secret to having good ideas is to have a lot of ideas, then throw the bad ones away.”
50. “Make something great!”

He called “copy to create” to be “Copeativity” (抄創). It is a training course in open source. Every people are welcome to use.


Reference:
Dr. Keith Lo website: http://www.keithto.com/
Worldwide Association of Business Coaches (WABC): http://www.wabccoaches.com/
Copeativity: http://www.copeativity.com/