Simitri Hong Kong Limited was invited to perform a Big Data & Business Analytics Workshop on 30th April 2018. I was one of participants and would like to summarize some contents of the workshop. Mr. Philip Chan (Senior Consultant, Simitri) was our trainer. The workshop objectives were to gain insight into “Big Data” and how to use to make better decisions. Mr. Philip Chan said Big Data had characteristic on Bias (偏向性) but not Absolute (絕對性). It based on past data but did not consider future trend.
Big Data could be described by 5 Vs and they were Volume, Velocity, Variety and Veracity, as well as Value.
Then Mr. Philip Chan shared customer behaviors that mainly had four hears and they were greedy (貪心), curiosity (好奇心), vanity (虛榮心) and fear (恐懼心). After that he briefed the benefits of Big Data included three main reasons included “Increase Shareholder Value”, “Increase Customer Value” and “Increase Employee Value”.