I am happy to invited my old friend and colleague Ir.
Matthew Tsui (Managing Director, App2One Limited) to give a talk for students
in COMP 2121: e-Business on 25th Sep 2025. Ir. Matthew Tsui is also our industrial advisor for Students
Capstone Project in 2025-2026. His presentation topic entitled “Ecommerce
development beyond code”.
In the beginning, he reviewed the stock price of Alibaba
during COVID period. The significant drop of e-Commerce business was observed.
Then he introduced today’s topics including Warm-up Kahoot for misconceptions
in e-Commerce, Vibe Coding, Functional+UI/UX+Journey+Tracking, etc.
Then he started the Kahoot for students’ participation.
Ir. Matthew Tsui took a photo with winner for memory.
As programmer, three roles were introduced and they were
instrument events at each stage, log key micro & macro conversions, and enable
analytics & A/B testing.
Some key metrics including CVR, AOV, CAC and LTV were briefed.
Finally, he concluded that good backend alone isn’t
enough but UI/UX, Journey, Tracking drive growth should be considered. eCommerce
success is equal to Code plus Design plus Data!
After the seminar, I presented the appreciated
certificate to Matthew.
Then we selfie with students.
Lastly, we had dinner together in PolyU.
Reference:
COMP, PolyU - https://www.polyu.edu.hk/comp/
COMP 2121 - https://www.polyu.edu.hk/comp/docdrive/ug/subject/COMP2121.pdf
20250904: Visit to HKPMAC for
starting Students' Capstone Project - https://qualityalchemist.blogspot.com/2025/09/visit-to-hkpmac-for-starting-students.html
20240904: Lunch Meeting with Mr.
Matthew Tsui for Gifted Education Fund - https://qualityalchemist.blogspot.com/2024/09/lunch-meeting-with-mr-matthew-tsui-for.html
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