Quality Alchemist (品質煉金術師): IPHatch Webinar

2021年4月29日星期四

IPHatch Webinar - Market Research for Start-ups

IPHatch webinar named “Market Research for Start-ups” was co-organized by HKTDC and IPHatch Startup Foundry on 29^th Apr 2021. There were two guest speakers and they were Mr. Roland Leung (Managing Director, Datality Lab Limited) and Mr. Jason Loh (CEO & Funder, Piece Future).

The first speaker was Mr. Roland Leung (Managing Director, Datality Lab Limited) and his topic named “Market Research for Startups”. He introduced his company with market research plus technology backgrounds that is only company in Hong Kong’s startup ecosystem.

Then Mr. Leung showed the top reasons of startup failures including “No market need”, “Pricing / cost issues”, “User unfriendly product”, “Product without business model” and “Poor marketing”.

And then he briefed the startup life cycle from Value Proposition, to UX/UI to Market size & revenue model, and to Brand & customer experience, after that the second cycle started. Startup needed to seek different inputs from their target customers especial in pilot stage.

After that Mr. Leung briefed the value proposition and customer profile. You needed to identify the pain points.

Finally, he introduced his research platform that could provide a lean feedback loop for customer survey and research.

Lastly, Mr. Roland Leung mentioned their research questions design as following diagram. The first two types of questions related to persona and pain points.

Mr. Jason Loh (CEO & Funder, Piece Future) was the second speaker and he introduced IPHatch 2020/21 Startup Fundry. IPHatch is an open innovation challenge looking for technology startups and entrepreneurs concepts to fruition by commercializing technology porfolios from renowned MNCs. SMEs, individual and startups were welcome to join.