E-commerce Innovation Expo 2026 – Day 1

 "E-commerce Innovation Expo 2026 - Expanding Brand Horizons" (Expo) for two consecutive days coorganized by the Commerce and Economic Development Bureau, the Hong Kong Productivity Council's (HKPC) SME ReachOut and the Trade and Industry Department from 25^th to 26^th Jun 2026. It aims to assist small and medium-sized enterprises (SMEs) in developing cross-border e-commerce business, keeping abreast of the latest market trends and broadening their e-commerce sales network. I arrived the venue in HKPC in Day 1.

I met my old colleagues both HKSTP and CityU Mr. Thomas Chan and took a photo in front of the banner.

Firstly, Thomas and I visited HK Tech 300 company “Innocorn Technology” and took a photo with Mr. Daniel Lee (Chief AI Officer) and Mr. Tom Chan (COO).

Then I met Dr. Felix Lor (Chief Avisor, AI, Nextguard Technology Limited) who had served in VP Dynamic located in Photonic Centre, HKSTP long time ago.

In the beginning of ceremony, Mr. Emil YU (Deputy Chairman, HKPC) gave welcome speech.

The Secretary for Commerce and Economic Development, Mr Algernon Yau, gave opening speech and he said that the Government has long attached great importance to the development potential of e-commerce and is proactively driving local enterprises to seize the opportunities brought about by the digital economy by utilizing e-commerce business to explore diversified markets, thereby enhancing Hong Kong's competitiveness in external trade and injecting impetus into economic development.

The guests then began the ceremony.

After that group photo was taken.

I met Mr. Sunny Yaury (United Technologies (Int’l) Ltd.) and his company is abss official service provider which is previous MYOB accounting software. 

I also meet Mr. Rickey Chan (Founder & Chairman, Hong Kong Industry and Commerce Elite Association Ltd.) who is PolyU alumni in Civil.

The first forum named Cross-Border E-Commerce Growth: Turning Traffic into Orders for Hong Kong Brands. Mr. Joseph Yuen (Chairman, Hong Kong Federation of Electronic Commerce) was session chair and the guests included Mr. Adolf Lau (Head of Digital Lending Growth & Proposition, Business Banking, Hang Seng Bank), Ms. Katy Kung (Renowned Actress, KOL, Entrepreneur), Ms. Wang Yun (Senior Expert BD team of Cross-Border Business Division in JD Group, JD International Co., Ltd.), Mr. Ian Yiu (Senior Digital Strategist, First Page) and Mr. Terry Kwok (Cross-Border E-Commerce Strategist, Alibaba Hong Kong Ltd.)

Mr. Joseph Yuen introduced each guests and started the discussion with cost increased. Firstly, Mr. Adolf Lau briefed different channels for opening account and management fee. Then Mr. Terry Kwok pointed out Traffic Triangle included exposure, popular ranking clicks, content search & pricing. Ms. Wang Yun mentioned they had 0.7 billion users in mainland China and introduced 4 sale cores which are reasonable price, delivery within 30 days, targeted marketing to specific users, and return and after-sales service provided. Mr. Ian Yiu said using AI to search for products directly. The retention rate of search suggestions provided by AI is twice that of human search. Lastly, Ms. Katy Kung shared emotional value, Instagram/Facebook short video products, product testing and interaction in mainland China. She concluded “Not afraid of failure, not afraid of change”. Souvenirs. Market pricing, discounts are welcome by Hong Kong customer.

After the forum, I took a photo with Mr. Terry Kwok.

I also visited the booth of Hong Kong eCommerce Supply Chain Association (HKeCSC) and took a photo with Mr. Terry Chan (Founder & Chairman, HKeCSC) we both are mentor in CSCI, CityU. 

The second forum is “A New Retail Approach: AI x MarTech to Save Time and Sell More”. Dr. Ken Ip (Chairman, Asia MarTech Society) was session chair and guests included Ms. Betty Yu (Sales & Regional Development Mgt Committee, Key Account Sales Director (iFLYEK (Hong Kong) Co., Ltd.), Ms. Christy So (Co-Founder & CEO, KOLab Technology Limited), Ms. Saveena Chiu (Head of Business Development, SHOPLINE) and Mr. Sam Wong (CO-Founder & Director of Academy Adapting). 

In the beginning, session chair Dr. Ken Ip said in daily tasks, it's not about having more AI, but about saving time for what needs to be done. Then Ms. Betty Yu introduced iFLYEK that focused on voice recognition, and could create a PPT in minutes with one click, and tool glass. Then Ms. Christy So discussed that AI can provide assistance to take minutes. Instead of changing the approach, they will support the WhatsApp API, AI agents, and other functions and streamlining workflows. AI-driven recommendations can bring additional value to clients. Ms. Saveena Chiu said Standard Operating Procedures (SOP) by using AI analysis and summarization, as well as predict pain points. AI assisted for promotion & sales, created games for customer interaction. Mini-programs, using AI without pain, improving Average Order Value (AOV). Lastly, Mr. Sam Wong shared AI company training pain points → using different communication tools. For AI trip management, they had AI agent named Ada (like a chatbot) as an information hub, reduces text processing time and increases text thinking time. Using AI requires understanding both the user and the target audience. For marketing research, Hong Kong residents' biggest concern regarding AI in 2025 is the accuracy of DeepSeek's fortune-telling.

And then I went to CityU for lunch

When I come back to HKPC, I communicated with iFLYEK chatbot. 

Then I discussed with Betty team in their booth. (Left: I, Lei Rao, Betty, Nash and Daojiang Chen)

The last forum named “Gear Up for Global Trade: The Ultimate IP & Cyber Shield”. Mr. Louis Hui (VP, Hong Kong Information Technology Federation (HKITF)) was session chair and guests included Mr. Ng Yu On (Security Consultant, HKCERT), Dr. Felix Lor (Chief AI Advisor, Nextguard Technology Limited), Mr. Alex Leung (Senior Associate Ince & Co) and Mr. Grey Guo (Senior Consultant, IP Management, HKPC).

Firstly, Mr. Louis introduced each guest. Then Mr. Ng Yu On said Infosec cases > 15,000 in last year and most common are phishing, WhatsApp scams, impersonating the Water Supplies Department, as well as recently canvas case. And then Dr. Felix Lor added “Data” is a core asset of e-commerce. Data loss prevention, data security, LLM authorization for third parties, checking user behavior are important. Customer traffic helps your company grow and thrive, while security ensures your company's long-term success. Mr. Alex Leung as lawyer advised bank financing is legal and compliant; listing of your product only indicates compliance with platform requirements. The product must complies with local regulations. However, there are risks associated with receiving payments, such as third-party payments potentially involving illicit funds. A search of arbitration lists and potential contractual oversights are also possible. Finally, Mr. Grey Guo used story “Journey to the West” to explain IP important and don’t miss the trademark registration. 

Before I left, I saw another talk named “New Opportunities from Mainland E-commerce Platforms x WeChat Ecosystem”. The speaker introduced the small program in WeChat.

He analyzed the core capability and growth data included Gross Merchandise Value (GMV) where GMV = Number of Transactions × Average Order Value (AOV).

Then he used local case - Lung Fung Pharmaceutical (龍豐藥房) IPO to explain the strategy of using WeChat. 

Three steps from 0 to 1 path were introduced that create small program first and then generate content, lastly connected to AI. In the past, we use SEO but now we employed GEO. SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) are distinct digital visibility strategies. SEO focuses on ranking web pages on traditional search engines like Google to drive click-through traffic. GEO optimizes content to be cited directly within AI-generated responses from tools like ChatGPT, Perplexity, and AI Overviews

Reference

E-commerce Innovation Expo 2026 - https://ecommexpo2026.com/?lang=en

HKPC - https://www.hkpc.org/en

20250613: HKSQ Technical Visit to HKPC laboratories - https://qualityalchemist.blogspot.com/2025/06/hksq-technical-visit-to-hkpc.html

20250516: HKSQ and HKPC Cooperation Meeting - https://qualityalchemist.blogspot.com/2025/05/hksq-and-hkpc-cooperation-meeting.html

E-commerce related events:

20250925: Guest Sharing for COMP 2121 e-Business by Ir. Matthew Tsui - https://qualityalchemist.blogspot.com/2025/09/guest-sharing-for-comp-2121-e-business.html

20210622: HKTDC T-box X HKSME Workshop – WeMedia & WeChat Mini Program - https://qualityalchemist.blogspot.com/2021/06/hktdc-t-box-x-hksme-workshop-wemedia.html

20190409: AI and E-Commerce: Ethical Conflicts《人工智能與電子商貿：倫理對弈》 - https://qualityalchemist.blogspot.com/2019/04/ai-and-e-commerce-ethical-conflicts.html

20150202: An Evening with Jack Ma (馬雲與青年有約) - https://qualityalchemist.blogspot.com/2015/02/an-evening-with-jack-ma.html

20150129: HKSTP & Alibaba B2B Export e-Commerce Business Seminar - https://qualityalchemist.blogspot.com/2015/01/hkstp-alibaba-b2b-export-e-commerce.html

20140115: HKSTLA's BUD Project Conclusion Workshop for the 8 Industries - https://qualityalchemist.blogspot.com/2014/01/hkstlas-bud-project-conclusion-workshop.html

20130317: HKSTLA Seminar of Sharing on Social Media Adoption - https://qualityalchemist.blogspot.com/2013/03/hkstla-seminar-of-sharing-on-social.html

20111216: Digital Media Marketing Conference 2011 - https://qualityalchemist.blogspot.com/2011/12/digital-media-marketing-conference-2011.html

20100918: China Business Strategy with Internet - https://qualityalchemist.blogspot.com/2010/09/china-business-strategy-with-internet.html