Quality Alchemist (品質煉金術師): HKSTLA's BUD Project Conclusion Workshop for the 8 Industries

2014年1月15日星期三

HKSTLA's BUD Project Conclusion Workshop for the 8 Industries

Hong Kong Sea Transport and Logistics Association (HKSTLA) awarded a BUD project "HK Logistics Practitioners Upgrading Branding Program" which aimed at offering logistics solutions to the 8 Industries entering to China. The HKSTLA's BUD Project Conclusion Workshop was held on 14 Jan 2014 and it aimed to share their "Findings and Winning Strategies" for the 8 Industries included food, wine, catering and restaurant, health products, cosmetics, luxury goods, department stores and e-Commerce. In the beginning, Mr. Ng (Principle Consultant, HKPC) gave an opening remarks.

The first speaker was Mr. Ken Chung (Business Development, General Manager of DCH Logistics Co., Ltd.) and his topic was Food Industry. He introduced mainland food law and observed the customer need such as food quality especially trust Hong Kong product.

The following diagram showed the import food's categories. Then he discussed the risk about food industry such as food bad by China government, not understand the testing and inspection requirement, global disease situation, and labeling non-compliance, etc.

The third speaker was Mr. Eric Wong (CEO of Marine Container Line (HK) Limited) and his topic named Catering & Restaurant. He said three paths for Catering & Restaurant to enter China Market. They were Brand of group, Franchising and Cooperation with other non-Catering & non-Restaurant Brands.

Dr. Byron Lee (Chairman of HKSTLA) was the forth speaker and his topic was Health Food. He explained the market of health food (supplement) increased because of ageing society. There were two paths to sell the product included Direct Selling and E-commerce. Distribution centre and traceability (e.g. Track and trace, Recall) were important to solve the logistic challenges.

Q&A Session before tea break.

The fifth speaker was Mr. Peter Shum (CEO of Merchant Marine Limited) and his topic named Cosmetics. Firstly, he briefed what is Cosmetic and then explain the mainland market of Cosmetic which growth 17% from 2011 to 2012 and sales upto RMB 1.3 billion.

There were separated into three types of market named "Mass Market", "Masstige Market" and "Prestige Market". The following diagram showed the distribution of each market. The sale in shop and non-shop (e.g. Direct sell / e-commerce) ratio is 80:20.

The sixth speaker was Mr. Eric Wong (CEO of Trans Global Logistics Group Limited) and his topic related Luxury Good. He introduced the luxury good was separated into two categories. One was Personal and Portable (e.g. High grade cloth) and the other was Ready-for-Share and Not-for-Portable (e.g. Luxury Car or Yacht). Mr. Wong discussed some tips for logistic for luxury good below:
- Cooperation and use of industry resource
- Employ staff understand this kind of customer
- Establish trust with customer
- Contact potential customer as early as possible

The seventh speaker was Mr. Brian Wu (Director, Hong Kong Headquarters, BEL International Logistics Ltd) and his presentation was about Department Stores. He said the market growth of Department Stores in Mainland China was 9.8% in 2012. Moreover, Mr. Wu suggested some solutions for Hong Kong logistic industry on Department Stores included enhancement of product characteristics, development of directly sale path business model, implementation of uniform procurement and feasible distribution methodology.

Mr. Norman Lok (President of Vinpac Group) was the last speaker and his topic related e-Commerce. There were five categories of e-Commerce included Business to Business (B2B), Consumer to Consumer (C2C), B2C, C2B and Online to Online (O2O). Mr. Lok predicted the future logistic opportunity would be "to buy on someone's behalf" and one-stop-shop technology logistic.