The TecONE seminar named “How does Creative Design Add Value to your Innovative Technology” was organized by Hong Kong Science & Technology Parks Corporation (HKSTP) on 17th March 2016. ARTOP GROUP is one of Science Park companies shared how to add value to product with industrial design that took account of aesthetics, usability, ergonomics and so forth, to demonstrate why creative design could optimize product function, style and appearance for better commercial value.
The first speaker was Mr. Savio Lai (Operating Director, ARTOP GROUP) and he introduced their company background to us. The design service process of ARTOP were Orientation (定位), Design (設計), Achieve (實現) and Value (價值).
Then he shared many projects from their different customer and Huawei was one of their long-term customers and their cooperation started for design first commercial 3G mobile phone since 2004.
The second speaker was Mr. Keung (姜) (Chief Designer, ARTOP GROUP) and his topic was Mutual Benefit Design (共生的設計).
Firstly, he explained the Product 1.0, 2.0 and 3.0 to us below.
Product 1.0 – It depends on efficiency through resource competition.
Product 2.0 – It focuses on Product Quality and target customer.
Product 3.0 – It considers on Individual experience through internet and big data analysis.
Then Mr. Keung compared the economic, organization and man to explain their management philosophy. He also mentioned six resource plates included Investment, co-work spare, training, internet technology, research and product chain design.
After that Mr. Keung explained that the role of traditional designer was only the part of research. But modern designer needed to consider the whole industrial chain from market development to research to sale and maintenance.
Finally, Mr. Keung briefed the 2 hour Shenzhen Resource Region in which included all supply chain for your innovative product realization.
HKSTP - http://www.hkstp.org
TecONE - http://tecone.hkstp.org/t1_web/