2011年8月26日星期五
2011 Local Healthy Agricultural Food Dinner (本地健康農產品養生宴)
2011年8月16日星期二
Seminar on "Service Gauge"
A seminar entitled "Service Gauge" was organized by Hong Kong Quality Assurance Agency (HKQAA) on 16 Aug 2011. It was a very informative seminar not only theoretical part included, but also practical experience sharing.
In the beginning, HKQAA background and service were briefed.
Several new services, included Service Gauge Mystery Shopper Assessment, Sales Gauge Mystery Shopper Assessment, and Service Quality Management (SQM) Certification Scheme, were mentioned.
The speaker was Mr. Billy Man (General Manager, Market Research Business) and his first topic was "Establishing Service Culture".
He said Service and Selling needed to perform together and both related to Dollar ($). Moreover, he said that Change of Service Culture needed time (~3yrs). The Service Culture included four elements and they were:
A) Establishing Service Standard
B) Positive Communication
C) Breakdown the Barrier of Bureaucracy
D) Continuous Improvement
A) Mr. Man reminded that the standard should be written humanly. The whole service flow should be studied carefully.
C) Art Of War By Sun Zi (孫子兵法) was employed for Alignment.
D) Vision, Mission and Value should be set, as well as service badge / agreement. Setup service culture team and orientation were important.
After the break, Mr. Man introduced the "Service Gauge". It is an open system for front line and back end. The theory is shown as the following figure.
Mr. Man also mentioned that satisfied customer may not be the loyal customer. There were four key elements of customer loyalty.
- Customer satisfaction
- Repeat procurement
- Willing to pay premium
- Willing to introduce your product to others (Word of mouth)
Then Sales competence was discussed. Two key elements were Sales Passion and Sales Technique.
Probing technique called 6P and 2Q were introduced.
6P: Price, Product, Period, People, Purpose and Place
2Q: Quantity and Quality
The seminar is found very useful and it is valuable to consider how to employ these services into different industries.
Reference:
HKQAA “Service Gauge” Mystery Shopper Assessment - http://www.hkqaa.org/en_srservice.php?catid=3
2011年8月13日星期六
The International Conference & Exhibition of the Modernization of Chinese Medicine & Health Products (ICMCM)
The International Conference & Exhibition of the Modernization of Chinese Medicine & Health Products (ICMCM) is organized by the HKTDC and the Modernized Chinese Medicine International Association Ltd (MCMIA) takes place at the HKCEC from 11 to 15 Aug 2011, providing a leading global platform for the latest traditional Chinese medicine, health-care products and services. I joined the ICMCM today and would like to share some booths below.
Hong Kong Science and Technology Parks Corporation (HKSTPC) had a booth. I took a photo in front of that booth.
Inside the booth, some information about HKSTPC such as its service and support were briefed. One of aims is "Making Hong Kong a Global Biotechnology Hub".
In the testing corner, Hong Kong Council for Testing and Certification (HKCTC) booth was found.
HKCTC encouraged "Tested in Hong Kong, Certified in Hong Kong".
Other testing and certification related bodies had booths in this corner.
University corner was found. Photo is the booth of Hong Kong Institute of Biotechnology Ltd.
I met Mr. Tomson Lee (Manager, CityU Business & Industrial Club - Knowledge Transfer Office) and discussed some R&D project in City University of Hong Kong.
International Society for Chinese Medicine was come from Macau (also located in the University of Macau).
A visitor discussed with staff of Hong Kong Jockey Club Institute of Chinese Medicine (HKJCICM).
A concurrent event named "Food Expo" was performed in the same place.
Reference:



















