Dr. Jeff Tang invited Mr. Penny Chang (Technical Specialist, BizApps,
Microsoft) gave a talk in his course named “COMP3134 – Business Intelligence
and Customer Relationship Management”. Dr. Raymond Pang is coteach with Dr.
Jeff Tang in COMP3134. In the beginning, we took a group photo for memory.
I met my students and took a photo. They are very happy.
Mr. Penny Chang’s topic named “Next-generation Customer Experience &
Engagement Platform”. Firstly, he explained the nature of customer expectations.
Then he briefed the customer journey with their products. And asked what
kind of customers they knew such as B2B or B2C, etc.
And then he mentioned customer experience in different stages.
After that Mr. Chang demonstrated different modules of Microsoft Dynamic
360.
Finally, he stated to use right technology for driving business under Microsoft
Dynamic 360 – Customer insights, Marketing, Sales and Customer Service.
Q&A
Lastly, Dr. Jeff Tang presented a certificate to Mr. Penny Chang.
We had tea together after the talk.
Back to office and joined the PolyU Mid-Autumn Festival Night.
Before left, I took a photo with Mid-Autumn Festival Lantern (燈籠).
Many students and staffs joined the event at night.
