A technical visit to Milton Exhibits Group was
organized by Hong Kong Society for Quality (HKSQ) and supported by ASQ Hong
Kong on 4 Oct 2019. Milton has grown
from a Hong Kong-based event service company to an Asia-based integrated
marketing company to deliver a full suite of creative ideas for brands since
2002. We took a group photo with Mr.
Peter Jung (Vice Chairman, Milton Exhibits) before the visit and talk.
In the beginning, Mr. Peter Jung introduced that Milton
offers 4 key service scopes, Exhibition Contracting, Event Marketing, Exhibitor
Services, Digital Solutions and some history to us. (Remark: Peter is
also CES exco member.)
The first speaker was Ms. Eva Lam (Group Director –
Corporate Development, Milton Exhibits) and her topic named “We Build
Experiences”. The group has employed over 380 professional staff members for
the offices in Beijing, Guangzhou, Hong Kong, Macao, Mumbai, New Delhi,
Shanghai, Singapore and Taipei.
Then Ms. Evan Lam introduced their group service
included Technical, Creative and Digital under different brands. Some exhibitor
services examples demonstrated such as CES ASIA 2019, June Hong Kong Jewellery
& Gem Fair 2019, Think with Google 2019, and Bond Connect Anniversary Summit
2019, etc.
Finally, she mentioned that they also focused on quality and two of achievements included HKMA Quality Award and ufi Education Award in 2011 and 2014, respectively.
Then he briefed their safety service journey in different stage of exhibitions included pre-show, during-show and post-show.
And then Mr. Sam Chan briefed their digital safety solution included capture image, timelines, systemtic and optsafe App. A real-time update safety system included inspection checklist, analysis and report.
The last speaker was
Dr. Jacky Ting (Head of Innovation & Digital Transformation, Midas FMS
Limited) and his topic named “Digital Innovation in MICE Industry”. MICE stand
for Meetings, Incentives, Conventions and Exhibition.
Massive Disruption had already happened said by Dr.
Ting and then he showed the study from World Bank Group with some examples such
as Uber, Airbnb, WeChat, Facebook, Apple, Google, etc.
Then Dr. Ting introduced Midas that was the
innovation and digital solutions-arm of Milton Exhibits group and specialized
in digital solutions integration for events to exhibitions. Their services separated into three levels
form Digital Operations to Solution and then to Business.
Finally, Dr. Jacky Ting demonstrated different digital
ideas for transformation in MICE industry and one of digital solutions was gamification
technology. They employed in some
government events.
After the talks, we visited different floor of Milton and found interested lift buttons.
We visited their office.
Beautiful design
Photo with wonder woman
Beatles chair
Finally, Dr. Albert Tsang (Former Chairman, HKSQ)
and I (Chairman, HKSQ) presented a flag to Dr. Jacky Ting and Ms. Evan Lam.
Lastly, all participants took a group photo for
memory.
Reference:
HKSQ - http://www.hksq.org/
Milton Exhibits - https://www.milton-exhibits.com/en/index.html
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