ANQ Congress 2014 Singapore – Day 1

The first day of Asian Network for Quality (ANQ) Congress 2014 in Singapore was held on 6 Aug 2014. Minda and I took a photo in the bus which was going to the venue in Nanyang Technological University (NTU).

Then HKSQ group photo was taken inside the hall.
(Left: Mr. Ricky Suen, Dr. Lotto Lai, Ms. Minda Chiang, Dr. KS Chin, Mr. Peter Fung, Dr. Fred So, Dr. Zoie Wong, Dr. Eddie Liu, Dr. Robert Ip and Prof. Fugee Tsung)

Before the congress, a traditional Chinese Lion dance was performed.

In the beginning, Mr. Kenneth Liang (Chairperson of ANQ and SQI) gave a welcome speech and he would like to thank keynote speakers, STB and NTU for supporting ANQ Congress 2014; as well as to thanks all sponsors and participants. He pointed out the congress theme “Sustaining Productivity Growth through Quality Metamorphosis for Exellence” and highlighted ANQ Recognition for Excellence in Quality Practice (ARE-QP) Award for best practices in organizations and Ishikawa-Kano Award (IKA) for the best individual for remarkable contributions.

Then Dr. Tan Cher Ming (Chairperson, Organising Committee; Asso. Professor of NTU) gave a welcome address to us. He gave his highest commendation to their organizing committee members as all of them were volunteers. In fact, such commitment and team effort were essential in any organization if quality to be ensured into the product.

The first keynote speaker was Prof. Noriaki Kano (Professor Emeritus, Tokyo University of Science; Honorary Chairperson, ANQ; and Academician, IAQ). His presentation the topic entitled “Sales and Quality”. In the beginning, Prof. Kano performed a short survey to identify number of participants belonging to which categories of quality they worked or researched. The results were as follows:
A. Quality Product
     A1 – Defective / Rejection / Complaints (20) → Q1
     A2 – Features / Style (0) → Q2
     A3 – Reliability / Safety (10) → Q1
     A4 – Satisfaction / Loyalty (50) → Q1, Q2
     A5 – Warranty Conditions/ Insurance (5) → Q3
B. Quality of Service / Health Care (50)
C. Others (10)

Then Prof. Kano explained that eliminating customer troubles and loss was the most basic step. Reducing company failure cost was at the next step. The Advance step was to challenge Sales Growth by enhancement and creation of quality that we needed to clarify the relationship between Sales and Quality. He introduced the Sales Revenue Model in Buyer’s Market that Sales (S) = Demand (D) * Market (M) * Product (P).

Finally, Prof. Kano summarized Sales depended on Demand and Marketing Share. Demand included “Change of market structure” and “Appropriateness of demand prediction method”. Market Share included “Business Approach Ratio” and “Successful Ratio”. In here, Successful Ratio included Quality (Q1-Past; Q2-Present and Q3-Future), Price, Delivery and Sales Activities. He concluded that Quality is necessary condition but is not a sufficient condition for Sales in which is depended on Quality through Past, Present and Future.

The second keynote speaker was Prof. Goh Thong Ngee (Professor, National University of Singapore) and his topic entitled “Future-proofing Quality Professional”. Prof. Goh said the responsibilities and contribution of quality professionals were never static because of modes of operation and requirement of society never cease to change. Then he quoted Peter F. Drucker statement of Change – If you want something new, you have to stop doing something old.

Prof. Goh briefed 5D Orientation in School below:
1. Deterministic and deductive reasoning
2. Disjointed studies
3. Device-orientation
4. Discrete products
5. Detached concern
Then he mentioned two important things which were “Statistical Thinking” and “System Engineering”. He also said 5D in School focused on Hardware. But the trend was Hardware (H/W) → Software (S/W) → Service. Service is everywhere in modern life!

Finally, Prof. Goh concluded the transition from “5D” to new “5S” for success.
The new 5S stated as follows:
1. Statistical Thinking
2. Systems Perspective
3. Software Integration
4. Service Orientation
5. Sustainability Concerns

After keynote speeches, Prof. Yung-Ho Suh (Former Chairman, KSQM) introduced the Ishikawa-Kano Award (IKA) winners included Mr. Shen Jianfang (Chairman of Shanghai Highly (Group) Co., Ltd.), Prof. Gennady Voronin (President, Russian Organization for Quality) and Dr. Tan Cher Ming (Asso. Professor, NTU). Then Prof. Kano presented Ishikawa-Kano Award (IKA) to the winners. (Remark: Mr. Yury Gusakov (ROQ) got the award for Prof. Voronin.)

During the tea break and lunch, we took photos with friends from different societies for memory.

Photo with ISQ, KSQM and JSQC members
(Left: Mr. Deepak Bansal (Principal Counselor of TQMI (Mr. Janak Mehta’s company); ISQ), Mr. Peter Fung (HKSQ), Dr. Lotto Lai (HKSQ), Prof. Yung-Ho Suh (KSQM), Dr. K.S. Chin (HKSQ) and Prof. Shu Yamada (JSQC))

Photo with CSQ chairman
(Left: Dr. Lotto Lai (HKSQ), Dr. K.S. Chin (HKSQ), Prof. Ching-Chow Yang (CSQ), Prof. Fugee Tsung (HKSQ) and Dr. Zoie Wong (HKSQ))

Photo with Mr. Yury Gusakov (ROQ)

Photo with Prof. Azat A. Abdrakhmanov (KOQIM)

Photo with Prof. Kano and SQI members

Photo with Mr. Kenneth Liang (SQI) (Right No.2) and Dr. Panisuan Jamnarnwej (SQAT) (Left No.2)

Then we visited the poster session and met Dr. Ngo Van Nhon (VQAH). Three of posters were from Dr. Ngo’s students.

Photo with Md Harun Ar Rashid (Joint Secretary, BSTQM) (Right No.3) and BSTQM members

After the lunch break, CAQ, CSQ, SQI and SQAT perform a meeting for preparing the 3rd Chinese Quality Forum in Beijing next year.

After that I presented in the parallel session named OB1-1: Other Business I. My presentation topic named “Investigation on the Measurement Uncertainty of Scanning Electron & Acoustic Microscopy under HOKLAS scheme”. Firstly, I introduced Technology Support Centre in HKSTP and HOKLAS scheme for laboratory accreditation. Then I explained the analysis of uncertainty measurement and key factors to be considered.

Reviewed the uncertainty models of Scanning Electron Microscopy (SEM) and Scanning Acoustic Microscopy (SAM), the QA practices such as QC and Inter-laboratory Comparison test were discussed. This paper contributed how to measure electronic component using advance equipment accuracy and reliable. Before end of my talk, I received the speaker certificate from the SQI session chair.

Prof. Philip Chan’s Postdoctoral Fellowships (University of Quebec in Montreal, CANADA) were also presented in different session below.  I knew Prof. Philip Chan through ISSC and he signed his new book named "Continuous Improvement" to me in 2012.

 I took a photo with them for memory.
(Left: Dr. Robert Ip, I, Dr. Fred So and Dr. Eddie Liu)

Dr. Robert Ip presented “Business Transformation: Case Study of Hardware Company”. He discussed 7 Business Domains in hardware business included Managed Print Service (MPS), Business Process Management (BPM) via Enterprise Content Management (ECM), Managed I.T. Service (MIT), Print Management Service (PMS), Business Process Outsourcing (BPO), Cloud Computing and Software Solutions for Vertical Market (VM). At the end, Dr. Ip commented “A right person for a right job is a golden rule.”

Dr. Frederick So presented “Environmental Considerations in the Construction Industries in Hong Kong and China” in the other sector named “EN1-1 Environment”. His research aimed to find a product to replace timber, simultaneously to train more workers to resolve the insufficient laborur’s problem.

Dr. Eddie Liu presented “Developing C2C Retail Entrepreneurship with Opportunities and Challenges: A Hong Kong Example”. He pointed out that C2C (consumer-to-consumer) eCommerce is easy to go in for its low entry barrier, but harder to excel as most peopole would think. It is because (i) the Seller has to possess very good product knowledge as well as a good sense of the market trend; (ii) the seller needs to have good promotional skills and service skills.

I also attended different presentation and would like to summarize for sharing.
Mr. Luan-Yuan LU (National Sun Yat-Sen University, Taiwan) presented his topic named “The Relationship among Perceived Price, Brand Image, Store Image and Perceived Value to Purchasing Intention – The case study on a Spanish Clothing Brand ZARA”.

Mr. LU found that perceived price, brand image, and store image positively affect the perceived value and then perceived value also positively affects the purchase intention. He could ZARA’s Price that parity strategy, great in quality and cheaper than famous brand; Brand image that satisfy customer demand, fashion trend and design; as well as, Store image that having special store image, diversity of good and good service.

Then I went to another section named QP1-1 Quality Practice. The speaker was Mr. Rajinder SINGH (Vice President, Mahindra Institute of Quality, INDIA) and his presentation was “Strategies for In-house Deployment of TRIZ. He introduced 2 stages to implement TRIZ that were Introduction Stage and Deployment Stage (including Project and Education). In the 1st stage, TRIZ was initiated by use of an external consultant in educating the employees. In the 2nd stage, it was to ensure actual application amongst the large base Engineers. The policy at this stage was threefold: practice based teaching, implementation on a real life problem and measurement of results.

He summarized his client got the innovation results included 337 project completed, 5 patent granted, 10 patents filed and 20 patents ready for filling. Before end of presentation, he quoted Albert Einstein statement "Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world." Then we took a photo with session chair (Dr Roy Rimington, SQI) for memory.

Dr. KS Chin (HKSQ) presented for his student Ms. Meiyan LIN with the topic named “Patient Assignment and Grouping Problem on Home Health Care: A Case in Hong Kong” in the section called HC1-1 Healthcare I. Since the hospital suffered from ineffective manual planning methods to manage their human resource for providing home health care, Dr. Chin’s research team modeled the patient assignment and grouping problem to obtain the optimal solution.

Then I attended Mr. Denis J. DEVOS (Founder of Devos Associates; Fellow, ASQ and QMD of ASQ) presentation named “Risk is the Compass: A New Approach to Auditing Quality Systems”. He said that audits needed to evolve from simply assessing compliance, to a complete critique of a process.

He also told us “Risk is an important consideration that is too often neglected when planning an implementing a Quality Management System. Therefore, he proposed“Risk is the Compass” (Risk-based Auditing) that leads us in the right direction during an audit.” The example was shown as the following diagram.

Before end of Day 1 program, Hong Kong Society of Quality (HKSQ) team took a photo with Ms. Patricia C. La Londe (ASQ Chair-Elect 2015 & Keynote speaker) (Left 4) and Mr. Denis J. Devos (Left 5). HKSQ arranged a dinner meeting with ASQ representatives that night.

We also took a photo with Prof. Satoko Tsuru (Professor, Healthcare Social System Engineering Laboratory, School of Engineering, The University of Tokyo) (Right No.4) in Japanese team.

Then HKSQ exco members had dinner with Ms. Patricia C. La Londe and Mr. Denis J. Devos.

Asian Network for Quality (ANQ) - http://www.anforq.org/
SQI - http://www.sqi.org.sg/
ANQ 2014 - http://anq2014.org/
HKSQ - http://www.hksq.org/index.asp



Related Posts with Thumbnails