2014年8月25日星期一

HKSTP Seminar on Business Model Canvas

The Seminar entitled "Introduction to Business Model Canvas (BMC)" was organized by Hong Kong Science and Technology Parks Corporate (HKSTP) on 25 Aug 2014. The seminar aimed to shake up the start-up world by offering a very clear and well defined approach to determine and validate key elements of business building, while taking into account the rapid changes that is normal for early ventures.

The guest speaker was Mr. Deepak Madnani (Founder, Paperclip Startup Campus) and he briefed why 9 out of 10 startups fail. He said the different between Startup and Entrepreneur was that business model was known or unknown. Most of Startups did not know their business model. From Startup to Entrepreneur, the period of startup should be finished as soon as possible.


Mr. Deepak Madnani said the lifestyles of startups were working to live their passion. They would like to search Scalable Startup and to execute it to be Large Company. In here, we needed business model and risk capital. He also told us that multiple types of Startups had different education, funding and tactics; but they had the same techniques to build them. Moreover, he explained no business plan but survived first that you needed to contact with customers. 

Then Mr. Deepak Madnani defined that a Startup is a temporary organization designed to search for a repeatable and scalable business model!


He introduced the 9 boxs of Business Model Canvas (BMC) as below.
1. Value Propositions
2. Customer Segments (Who & Why)
3. Channels
4. Customer Relationships (Get → Keep → Grow)
5. Revenue Streams
6. Key Resources (Finance, Physical, Intellectual and Human)
7. Key Partners (Partners and Suppliers)
8. Key Activities (Production, Problem Solving and Supply Chain Management)
9. Cost Structure


Finally, Mr. Deepak Madnani explained the BMC through LinkedIn as sample.

http://businessmodelinnovationmatters.files.wordpress.com/2012/05/linkedin-business-model.png

Reference:
HKSTP - http://www.hkstp.org
Paperclip Startup Campus - http://www.papercliphk.com/en/academy
Business Model Generation - http://www.businessmodelgeneration.com/


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