International Forum on Innovation Management and Intellectual Property (創新管理與知識產權國際論壇)

I was honor to be invited by Ms. Fan Zhang (张帆) (Vice-President, IIPA (Secretariat of SAC/TC554/SC2- Innovation Management Subcommittee)) again as one of speaker for the webinar named “International Forum on Innovation Management and Intellectual Property (創新管理與知識產權國際論壇)” organized by Innovation Management Standardization Partnership Program (創新管理標準化國際夥伴計劃) on 14^th Sep 2023. 

The first speaker was Ms. Zhang Yan (張艷) (Member of ISO/TC 279; Project Lead of ISO 56005) and her title entitled “Introduction to International Standards ISO 56005 Innovation Management Intellectual Property Management Guidelines (ISO 56005 創新管理 知識產權管理 指南 國際標準簡介)”. In the beginning, Ms. Zhang briefed the 10 best-ranked countries in global innovation index 2002. China ranked 11^th in the list. 

Then she said innovation management is a system engineering that can be trained and standard can provide some answers. IP as Life-line while passing through the “Valley of Death” of Innovation (WIPO). And then she introduced ISO 56005.

After that she mentioned the IP management in the innovation process. She used some cases for comparison their IP strategy such as Kodak vs Fujifilm.

Finally, Ms. Zhang Yan concluded the standards for innovation management are expected to be the most popular standard after project management and quality management.

The second speaker was Mr. Heiko Wongel (Patent Information Consultant) and his presentation topic was “IP Strategy for Enterprise Innovation and Development – Why you need an IP strategy and how to develop it”. Firstly, he briefed the context on IP strategy that link innovation and business.

Then Mr. Wongel introduced the role of IP strategy based on ISO 56005. The goals and purpose of IP strategy is integrated IP management with business and innovation strategies that strengthen competitiveness by leveraging IP. 

After that he demonstrated how to develop IP strategy that using IP search and analysis for finding your market and competitors.

Lastly, he demonstrated how to perform IP search and analysis, as well as, comparing your IP portfolio with others competitors.

The third speaker was Dr. Allen Yeo (Universe Sky Limited, HK & Singapore) and his topic named “IP Valuation for Business Gain”. He firstly introduced the innovation and IP operation in Singapore.

Dr. Yeo said IP globalization involved government, research institution and technology industry. IP management included but not limited to technology transfer, commercialization and licensing. 

After that he briefed the Singapore’s IP journey that launched first IP Hub Master Plan since 2013 and updated in 2017. In 2021, Singapore launched Singapore IP Strategy SIPS 2030. Dr. Yeo stated IP Hub masterplan.

At the end, he demonstrated the technology and market evaluation metrics through 8 dimensions. He concluded IP as a strategic tool that realize IP value chain for greater business opportunity.

The fourth speaker was Ms. Wang Xiaodan (王曉丹) (Expert in ISO/TC 279) and her presentation title was “Patent Navigation Promotes Enterprise Innovation (專利導航促進企業創新)”. Patent navigation is defined as a strategy grounded in the utilization of patent information resources and patent analysis. It seamlessly integrates patent practices into various aspects of industrial technology innovation, product innovation, organization innovation and business model innovation.

Then she mentioned how enterprise employing IP team for front-end, middle-end and back-end for different roles in patent strategy. It included identifying the opportunity, creating concept, proof of concept, development programme and defending our IP. 

Finally, Ms. Wang concluded that guided by patent navigation, we harmonize patent and innovation efforts to fostering innovation, producing high-value patents, and ultimately achieving the dual objectives of maximizing value and minimizing risk.

I was the last speaker and my topic entitled “Introduction to Innovation Development in Hong Kong and the Promotion of Extenics”. Firstly, I overviewed the patents system in HK and then briefed HK innovation and startup development, as well as, innovation methodology.

I briefed the patent system development before and after 1997 in Hong Kong. We had a new system named original grant patent (OGP) for standard patent that can be filed directly in Hong Kong after 19 Dec 2019. 

And then I introduced the quality and innovation development in Hong Kong including government and industry, society, as well as quality award scope evolution.

From quality to innovation, ISO 56002 could be integrated with ISO 9001 and CEN/TS 16555-1 standards. 

After that I mentioned how HKSQ support technology startup in HK through TID funding to perform feasibility study from 2020 to 2022.

Lastly, I introduced Extenics and its promotion in different region in the world as well as my researches based on extension innovation method using generative AI. 

Reference:

ISO/TC 279 - https://www.iso.org/committee/4587737.html

知識產權國際標準·園區行（粵港澳大灣區站）- https://www.must.edu.mo/news/51691-article0603105734

20220616: ISO/TC 279 Innovation Management Virtual Meeting - https://qualityalchemist.blogspot.com/2022/06/isotc-279-innovation-management-virtual.html

20230602: The Theme Salon of the international standard "Innovation Management - Intellectual Property Management Guidelines" - https://qualityalchemist.blogspot.com/2023/06/the-theme-salon-of-international.html