2016年5月31日星期二

IuPDI Seminar on SME O2O Business Transformation

The Seminar entitled "How SME to find opportunity through O2O Transformation" was organized by International union of Professional Development Institutions (IuPDI) and Department of Systems Engineering and Engineering Management (SEEM) of CityU on 31 May 2016.  The Hong Kong Science and Technology Parks (HKSTP) was one of supporting organization. The seminar aimed to discuss how to purchase goods online safely and sharing SME O2O (Online to Offline) transformation. Before the seminar, I took a photo with organizer and speakers.
(Left: Mr. Kelvin Ho (Managing Director, Saint’s Alp Singapore Pte Ltd. (仙跡岩)), Dr. Louis Liu (Instructor I, SEEM Dept., CityU), Mr. Leslie Lee (Chairman, IuPDI; Secretary and Honorary Chairman, CQI-HK) and I)


The first guest speaker was Mr. Leslie Lee (Chairman, IuPDI) and his topic named “How to ensure safety for customer who purchase online?”  Firstly, Lesile analyzed what were customer concerns.  He mentioned some factors as follows:
-          Does online shop trust?
-          Are goods real, quality and safety?
-          Uncertainty on Price, Delivery time and After sales service
-          Personal data protection


Then Leslie briefed IuPDI Certified Online Shop scheme which could solve the customer concerns.  He proposed 5 program as follows:
1.      Differential Trust Online Shops through their online shop certification
2.      Audit to verify the effective of the certification
3.      Provide strategy service and information to customer (Partner with Paypal, CMATCL, HKSTC, HKTDC and Frasertec, etc.)
4.      Promote Accredited Online Shop Platform
5.      Online Shop Best Practices (e.g. Clear information, real, safety and economic (value for money) goods, safety payment system, complaint handling, etc.)


Leslie also briefed the certification process and online monitoring monthly.  It included surveillance and renewal assessment.  The standard of certificated online shop was shown below.
1.      Business Registration (Hong Kong)
2.      Fair Operation of Online Shop
3.      Customer Protection
4.      Compliance of Goods 


The second guest speaker was Mr. Kelvin Ho (Managing Director, Saint’s Alp Singapore Pte Ltd. (仙跡岩)) and his presentation entitled “Traditional Business Transformation to O2O”.  Kelvin’s talk aimed to discuss how SME (retailors) face the business difficulty and how traditional business transferred to O2O (Online to Offline) business model.  


The overall content included the discussion the difficulty of restaurant and sale channel.  Kelvin told use the difficulties of retails included cost increase (rental fee), manpower shortage and salary increase, legal responsibility increasing and sales channel limited.  Then opportunity of online shop for improving the market share was also discussed.  B2C in China was increasing from 2013 to 2015.  The market share of two key online shop platforms (e.g. 天猫 and 京東) was upto 80%.  


After that Kelvin introduced there were three paths to increase market share through online shop.  They were Self-established web shop, online shop platform and Groupon.  The following table summarized the strength and weakness of each path in different characteristics. 


Finally, Kelvin introduced the business strategy transformation from traditional 4P (Product, Price, Place & Promote) to 4C (Consumer Value, Cost Convenience & Communication) to 4S (Sense Service, Speed and Social Network).  


He concluded the success factors in O2O were “Disruptive Innovation” and O2O virtual plus realistic.  Lastly, he quoted Bruce Lee statement as conclusion that “Knowing is not enough we must apply. Willing is not enough we must do.”


Q&A Session
Leslie told us the price of Online Shop Certification that the application fee is HK$8000 and recertification fee is HK$5000 per year. 
Kelvin told us to use online shop and Groupon carefully, otherwise the online shop would hurt your physical shop.


Reference:
20150608: Seminar on Enhancing Brands for Overseas Markets - http://qualityalchemist.blogspot.hk/2015/06/seminar-on-enhancing-brands-for.html


2016年5月28日星期六

Dr Sun (MATRIZ) visit to the Science Park Laboratories

I was honor to invite Dr. Yongwei Sun (VP for Industrial Relations & Level 4 Certified, MATRIZ; China Coordinator of MATRIZ and Expert Member of China Council for Promoting Six Sigma, China Association for Quality)  to visit Hong Kong Science Park and its laboratories.  We had lunch in Happiness Restaurant first and Dr. Sun gave me his book named “TRIZ: the key to open the door of innovation”.  


After lunch, Dr. Sun visited our Reliability Laboratory, Wireless Communications Test Laboratory, Material Analysis Laboratory and Probe and Test Development Centre. We took a photo in front of Reliability Laboratory.


Then we went outside and took a photo in front of Golden Egg. 


Final, we met Mr. David Kwan who was exco member of Institute of Systematic Innovation, HK (ISIHK).  Recently, Mr. Kwan would work in Shenzhen monthly.  We had many opportunity to cooperation in innovation using TRIZ.


Reference:
Institute of Systematic Innovation, HK - http://www.isi.org.hk/
The International TRIZ Association - http://matriz.org/



2016年5月26日星期四

HKSTP DIY Marketing Workshop 2 – Marketing Management

The DIY Marketing Workshops Series aims to help technology companies to know the basic concept of marketing and apply in their businesses and there are 5 workshops series organized by Hong Kong Science & Technology Parks Corporation (HKSTP) from 12 May to 12 July 2016.  The second workshop named “Marketing Management” which held on 26 May 2016.  Prof. Samart Powpaka (Associate Professor, Marketing Department; and Director of MSc Program in Marketing, CUHK Business School of The Chinese University of Hong Kong (CUHK)) was our guest speaker.


In the beginning, Prof. Powpaka introduced Marketing Process which separated into Marketing Planning and Marketing Execution.  In Marketing Planning, it had mission and environmental analysis.  He then explained the good mission statement should ask the following questions:
Q1 – Who are we?
Q2 – Who are our customers?
Q3 – What is our operating philosophy? / What are our core values?
Q4 – What are our core competencies or competitive advantage?
Q5 – What are our concerns and interests related to our employees, our community, social issues, and our environment?


The second part is Environmental Analysis which separated into 2.1) Current Marketing Situations and 2.2) Opportunity & Issue Analysis.  In current marketing situation, types of controllable elements include Objectives, Resources and Competencies, as well as, Marketing Strategy Program (Product offerings, Pricing, Distribution, & Communication).  Types of uncontrollable elements include Demographic Environment, Economic Environment, Technological, Political/Legal Environment, Social / Cultural Environment and Competitive Environment.  On the other hand SWOT and Issue Analysis should be performed.  


After that it needs to set the Objectives, preparing Marketing Strategy and Programs.  He said “A strategy is a fundamental pattern of present and planned objectives, resource deployments and interactions of an organization with markets, competitions, and other environmental factors.”


Then Prof. Powpaka explained the different among Corporate Manager (C), Business Manager (B) and Marketing Manager (M).  Their scope is different and objectives based on Financing (F) and Management (M) is different, as well as, Resource Deployment is also different. 



At the end, he mentioned the Product Life Cycle (PLC).


Reference:
20151203: HKSTP DIY Marketing Workshop – Marketing Research - http://qualityalchemist.blogspot.hk/2015/12/hkstp-diy-marketing-workshop-marketing.html
20160512: HKSTP DIY Marketing Workshop 1 – What is Marketing - http://qualityalchemist.blogspot.hk/2016/05/hkstp-diy-marketing-workshop-1-what-is.html


CityUES Seminar on “Our Relationship with the One Belt, One Road Initiative”

CityU Eminence Society (CityUES) sponsored a seminar named “Our relationship with the One Belt, One Road Initiative” (「一帶一路如何與你息息相關」) in the Eminence Galaxy Alumni Function Room on 26th May 2016.  CityU Eminence Society (CES) has established on 31 Dec 2010. Our mission is “To unite senior alumni to proactively contribute their resources, expertise and networks to help advance the University and serve the community”. Before the seminar, I took a photo with Dr. Wilson Chan Fung-Cheung (Advisor and Founding Member, CES) and Mr Chan Yung Brave (Vice-Chairman, CES; Chairman, New Territories Association of Societies) for memory.


Before the seminar, Mr Chan Yung Brave introduced CityU Eminence Society and invited senior management alumni to participate the society.  


In the beginning, Dr. Wilson Chan Fung-Cheung introduced his financial background and establishing the BRGDA「一帶一路國際發聯盟」. He briefed today’s talk in four key topics below.
i)                    Internationalization of RMB and One Belt One Road (OBOR) 
(人民幣國際化及一帶一路概況)
ii)                  Internationalization and the Silk Road with me – case study 
(國際化及絲路與我相關的個案)
iii)                Risks and Opportunities of Internationalization and Silk Road 
(國際化及絲路風險衍生的機遇)
iv)                Explore the times to be hero 
(千載難逢時勢做英雄年代探討)


Then he mentioned the Thirteen Five Plan (十三五規劃) with 5 elements and they were Innovation, Coordination, Green, Open and Share.

Dr. Wilson Chan demonstrated the video from Chinese Academy of Governance (國家行政學院) to introduce OBOR. It focused on 5 policies communication included Culture, Technology, Medical, Education and Travel.


And then Dr. Chan explained why China is a big country but not a strong country because China hasn’t the power of rules setting and been treated unfairly.  


The following diagram summarized the OBOR countries and regions.


After that Dr. Chan explained what role Hong Kong to be played such as the 1st RMB Offshore Centre, investment, job, study, leisure, political, religion and knowledge, etc. In the Thirteen Five Plan, one of missions is deepen cooperation with HK, Macao and Taiwan which help to build the Guangdong-HK-Macao Big Bay Area (粵港澳大灣區生態圈).


Finally, Dr. Chan briefed the summary of OBOR Initiative in one slide included:
i)                    Systematic Project,
ii)                  Core areas / Circles,
iii)                Communities,
iv)                Beliefs,
v)                  Cooperative Priorities,
so as to create People-to-People bond.


At the end, he explained the analysis of OBOR infrastructure to us.


Q&A session


Reference:
CityU Eminence Society - www.cityues.org
CityU EngD Society - http://www.engd.org/home.aspx
20150907: CityUES Seminar on “The Rise of China, One Belt and One Road, the China Dream”- http://qualityalchemist.blogspot.hk/2015/09/cityues-seminar-on-rise-of-china-one.html


2016年5月24日星期二

HKSTP Seminar on Successful WeChat Marketing

HKSTP organized a seminar named “Successful WeChat Marketing – Elementary and Advanced” on 17 & 24 May 2016.  This seminar aims to introduce the marketing strategies of using one of the most popular social media, WeChat with 697 million active users in the end of 2015.  Since I was not in Hong Kong during the elementary seminar, I would like to summarize the advanced seminar below.  


The speaker was Mr. Dary Choy (Marketing Director, WisdomBoom) who is the China partner of joe pine, the author of the experience economy ; one of the founders of a WeChat-based online university.  In the beginning, he quoted Steve Jobs statement that “You’ve got to start with the customer experience and work back toward the technology – not the other way around.”


Then Mr. Dary Choy briefed the Experience Journey and introduced CJM (stands for Customer Journey Mapping) in which they focused on touch points in each step called “First Moment of True (FMOT)”.


However, he told us there was different in Digital world that was “Zero Moment of True (ZMOT)”.  Their touch points are invisible such as using google search engine.  


Mr. Dary Choy also told us to ask three questions if used WeChat based on China digital strategy, Setup and Business generation.  In Setup, OA is Official Account.  Content is King but Telling Story is God!  In Business generation, BAU is Business As Usually.  Pulse could be “New Product Launch” and Metrics such as “no. of Like”.  


Then he demonstrated some example of WeChat official accounts.


The characteristics of Service Account and Subscription Account were discussed in the following table.


Finally, Mr. Dary Choy discussed case studies in Hong Kong, China and Overseas.  He alerted us how to select Key Opinion Leader (KOL) for promoting your product.  If you asked him what WeChat is, his answer was mobile OS.


Reference:



2016年5月22日星期日

The meeting with Prof. Cai Wen for promoting the Extenics (可拓學) to Hong Kong

Dr. Aaron Tong and I met Prof. Cai Wen (The Director of International Academy of Extenics (HK), The National Distinguished Experts of China) for promoting the Extenics (可拓學) to Hong Kong.  The Innovation Alliance of the Extenics was planning to develop a “Train the Trainer” course with certification program in Shenzhen in 2016.  We would like to arrange the same course in Hong Kong as well. 


In Hong Kong, we would cooperate with International Extenics Research Institute Limited (國際可拓學研究院有限公司) which established by Prof. Cai Wen in 2014.  The base will set at Dr. Aaron Tong’s company (TQM Consultants Company Limited).


Then we had lunch with Prof. Cai Wen and continued the discussion.  I knew how difficulty to develop a new academic subject by Prof. Cai in the past 30 years.  


Reference:
Guangdong University of Technology (廣東工業大學) - http://www.gdut.edu.cn/
Research Institute of Extenics and Innovation Methods, GDUT (廣東工業大學可拓學與創新方法研究所) - http://web.gdut.edu.cn/~extenics/hyanjiusuo.htm
20160507: The meeting for establishing the Innovation Alliance of the Extenics and its application and promotion - http://qualityalchemist.blogspot.hk/2016/05/the-meeting-for-establishing-innovation.html
20160506: Visit to the Institute of Extenics and Innovation Methods and HKQAA Guangzhou office - http://qualityalchemist.blogspot.hk/2016/05/visit-to-institute-of-extenics-and.html
20160416: Patent Analysis and Corporate Development Series 2016 - Extenics (可拓學) - http://qualityalchemist.blogspot.hk/2016/04/patent-analysis-and-corporate.html
20160229: HKCIE Seminar on Extenics (可拓學) - http://qualityalchemist.blogspot.hk/2016/02/hkcie-seminar-on-extenics.html



2016年5月18日星期三

ASQ World Conference on Quality and Improvement (WCQI) 2016 – Day 3

In 2016, there is the 70th ASQ The theme of ASQ World Conference for Quality and Improvement (WCQI) with the theme “Quality Expanded: In the Profession, Through the Organization, and Around the World”.  I would like to share the summary of the conference – Day 3 below. First, we took a photo with ASQ friend in front of national flags. (Left: Mr. Richard YC Feng (Quality Management in Automotive Industry), Mr. Denis Devos, Dr. Albert Tsang, I and Minda)


In this morning session, I attended Mr. David Foster (Director, QM, IO Property & Land Management Service, CBRE) and his presentation named “A Case Study of Innovation and Quality Management in Facility Management”.  He would like to share how established Quality Management approaches were used to leverage Innovation.  


Firstly, Mr. David Foster briefed their High Level Plan for Program Development and Deployment.  The key aspects of program included “Objectives”, “Develop and Deployment Internally”, “Utilize Existing and Proven Approaches”, “Develop a Functional Definition of Innovation” and “Named the Innovation Team Program (ITP))


High Level Program (HLP) Project Innovation Scale defined as follows:
Level 4 – “Net new” to Industry / Market -> High probability of adoption outside of the account (breakthrough)
Level 3– “Net new” with our account and with CBRE (industry benchmark)
Level 2 – “Net new” to Account but not to CBRE (best practice program)
Level 1– Basic Improvement to Current Process (traditional Continual Improvement)

The diagram showed the ITP focus areas among Level 1 to Level 4 and from Stepwise to Breakthrough.


After that I participate another Innovation talk by Mr. Peter Merrill and his topic entitled “Self Managed Team build an Innovation Culture”.  Mr. Peter Merrill discussed how to build Creativity, Self Managed Team and Structure that supported Innovation.


Mr. Peter Merrill quoted the World Economic Forum (WEF) top ten skills for future jobs and found that the Quality Control would be disappear of top ten in 2020 but the creativity skill from No.10 upto No. 3.  He said Creativity Behaviour included Exploration, Collaboration and Experimentation. From IBM CEO survey, the most people who provided new idea were Employees (41%), Business Partners (37%) and Customers (35%).


Then Mr. Peter Merrill introduced four types of Innovation people and they were Creator, Connector, Developer and Doer.  He said the ideal unit was 250 people.  Communication problem would happen if over 300 people.  Each team leader led 6 people for 3 layer that would be upto 259 people.


Finally, Mr. Peter Merrill shared the innovation secret which was Culture. The team must understand why the leader made the decision.  He said everyone being creative if and only if had fun but not order.  


In the closing session, team competition results were announced.  Shanghai JABIL got the first running up. 


The last keynote speaker was Mr. Josh Linkner (Entrepreneur, Keynote Speaker, and Author) and his presentation topic entitled “Harnessing Innovation – Fresh Approaches to Growth, Creativity and Transformation”.  A disruptor is “Innovator”, “Artist” or “Entrepreneur”. 


Mr. Josh Linkner wrote two famous books named “Disciplined Dreaming” and “The Road to Reinvention”.


Then he explained the 5 obsessions of Innovation below:
i)                    Get Curious (e.g. Why? What If? And Why Not?; tools of 5 Why)
ii)                   Crave“When’s Next?” (e.g. Best Practices (old/existing) to Next Practices)
iii)                 Defy Tradition (e.g. new donut could price up to ten time from $0.5 to $5.0)
iv)                 Get Scrappy (e.g. TV film – MacGyver who solved the complicated problem used limited resource and time.)
v)                  Adapt Fast

Finally, he gave us an Innovation Challenge that “In the next 7 days, Find One Idea for Creative Disruption”.


After the conference, I got Josh’s signature on his new book and took a photo for memory.


In this afternoon, we went to ASQ Centre with Dr. Albert Tsang again.  



Then we visited the Art Museum.  We took some beautiful photos for memory.






Finished the trip for the 70th anniversary ASQ WCQI 2015 and I got much joyful time for ceremony of fellowship and enjoyed several outstanding speeches. 

 Reference:
20110515: ASQ World Conference - Counselor Meeting & Registration - http://qualityalchemist.blogspot.hk/2011/05/asq-world-conference-counselor-meeting.html
20110516: ASQ World Conference - World Partner Workshop - http://qualityalchemist.blogspot.hk/2011/05/asq-world-conference-world-partner.html
20110518: ASQ World Conference - Chair's Reception & Annual Banquet - http://qualityalchemist.blogspot.hk/2011/05/asq-world-conference-chairs-reception.html



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