Hong Kong QFD Symposium 2016 was
organized by Hong Kong Quality Function Deployment Association (HKQFDA) and co-organized
by Asia Quality Function Deployment Association, Hong Kong Society for Quality
(HKSQ), System Engineering and Engineering Management (SEEM), CityU on 17 Dec
2016. Prof. Yoji Akao had first
suggested QFD in Japan in 1966. So the
symposium aimed to celebrate the important milestone of 50th
Anniversary of QFD and it was also the 2nd time held in Hong
Kong. Before the symposium, Minda and I
took a photo in front of banner – 50 years of QFD.
Mr. Peter Fung (Chairman, HKSQ)
was the master of ceremonies (MC) and he introduced today’s schedule and all
guest speakers.
Then we took a group photo.
In the beginning, Dr. Catherine
Chan (President, HKQFDA) gave a welcome speech.
She said that QFD had been widely applied in various industries and this
year was 50 years of QFD developed which was told by Prof. Yoji Akao when she
studied with him.
The first speaker was Mr. Koji
Tanaka (CEO, Kanjie Associates) who awarded Akao Prize in 2004 and he was director
of Knowledge Management Society of Japan.
He promoted QFD in JUSE. He had
served MTR Cheung Sha Wan Station in 1973.
His presentation today entitled "QFD in Japan & Future
Development of QFD".
Mr. Tanaka said the traditional
QFD expanded the practical use range and evolution of the job function
deployment that created the 3rd generation QFD (e7-QFD). The total
structure included basic knowledge of QFD, “Ba” and the expansion of the
applied domain.
Then Mr. Tanaka briefed the “Ba”
(場) that “The
management is not to manage the member.
It is to make information between people and the stage of mutual
sitmulation of the psychology.” The characteristic
of “Ba” is that “All the members can understand the contents by “Ba” and get
possible to practice tacit knowledge such as the thought of the manager or the
expert know-how”. I found that it was
similar to my paper using Magnetic Field domain approach which presented in ANQ
Congress 2003 in Beijing. So I will
translate “Ba” to “Field” in English.
Mr. Tanaka further explained “Ba”
using Knowledge Conversion Model (Socialization, Externalization, Combination and
Internalization (SECI)) to utilize QFD making “Ba”.
Finally, he explained the
expansion of the applied domain. There
were two types of improvement included business processes and quality of
duties. Improvement of business
processes included the following stages:
-
Clarification of the goal that you should achieve
-
Clarification of the job function
-
Connecting the goal with the job function
-
Setting of a guarantee item and the guarantee level for the
accomplishment
-
Practice development of a design and the management of duties
At the end, Mr. Tanaka stated new
product development aiming at value creation.
He mentioned the Value Creation System to us and concluded “The practice
of the manager produces result of QFD” and “Even with managers, they cannot
change the direction of the wind, but can control the sail freely.”
Dr. Catherine Chan (President,
HKQFDA) presented appreciated certificate to Mr. Koji Tanaka.
The second speaker was Dr. Catherine
Chan (President, HKQFDA; Secretary General, Asia QFD Association & Council
Member of International Council for QFD) and her topic named "QFD from
Japan to Global". She said there
were many new tools and skills added into QFD for the past 50 years. Then she briefed the history of QFD since
1960s in Japan. In that time, Japan
companies faced from B2B to B2C. One of pioneer
companies employed QFD was Toyota.
Then Catherine introduced Prof.
Yoji Akao’s two earliest books in Japan in 1988. In 1990s, Prof. Yoji Akao issued “Introduction
to Quality Deployment” and co-authored with T. Ohfuji & M. Ono for two more
books named “Quality Deployment Methodology Part I (1990) and Part II (1994)”.
After that Catherine briefed the
development of QFD in USA from 1980s to 2000s. For instance, some institutes
and companies employed QFD such as American Supplier Institute (1987), Kaizen
Institute (1987), Ford Motor (1987) and General Motor (1990). Then Prof. Yoji Akao’s books were translated
into English since 1990. QFD Institute
was established in 1994 by Glenn Mazur.
Catherine said House of Quality
named by USA but it named as Quality Table in Japan. At that time, many vehicle industries
employed QFD so the 4-Phase Model (Design Requirement → Part Characteristics → Manufacturing Requirement → Production Operations) was very popular. But
it was one of models in QFD. Voice of
the Customer (VOC) then was focused.
Some people simplified QFD to Blitz QFD using one-page &
all-at-one-glance design to speed up the operation of QFD. Analytic Hierarchy Process (AHP) was also
employed into the scoring that made its ranking more mathematically.
In Asia, the first country
introduced QFD was Korea through Korea Standards Association (1978 – 1995). And then QFD came to Taiwan and the first Chinese
QFD translated book in 1986. QFD
introduced to China by Prof. Akao in 1994.
QFD came to Hong Kong and HKQFDA established in 2009. Catherine said it was similar development
path in China from B2B to B2C and the main concept changed from “Product Out”
to “Market In”. So QFD would become more
important in China.
During the break, we celebrated the
50th anniversary of QFD. We
prepared the birthday cake and sang a song for it.
All guests cut the cake together.
Then we distributed the cake and
enjoy with all participants.
I took some photos with friends
and quality professionals
(Left: Dr. Catherine Chan, Mr.
XXX, Mr. Koji Tanaka, Mr. Jesmer Wong (SSI), Dr. Victor Lo, I, Mr. James Wang
(Philips-China), Dr. Rita Wan (ISSC) and Dr. Jason Kong (ISSC))
(Left: Dr. Rita Wan (Chairlady,
ISSC), Dr. Victor Lo and I)
(Left: Mr. Ricky Cheng (Managing
Director, QP Group), Dr. Janson Kong (ISSC) and I)
The third speaker was Dr. Victor
Lo (Founder, Institute of Systematic Innovation HK; Honorary Lecturer of IMSE
Dept., HKU) and his presentation named "Form QFD to Innovative Quality
Improvement (IQI)". Firstly, he
briefed QFD was one of the best tools to translate VOC to Product
Specifications.
Dr. Victor Lo then used Kano
Model to express the requirement of customer increased time to time. He quoted
Catherine’s presentation in the 1st QFD symposium (2012) “QFD and
Innovation” that had relationship among them.
Dr. Lo proposed QFD process had Innovation during concept generation and
evaluation as well as detailed design.
After that Dr. Lo said innovation
needed Method and System. He explained “What
is Innovation?” using his own definition that “Novel ways to solve problem that
bring values”. He believed Innovation
equal to Problem Solving.
Dr. Lo introduced Innovative
Quality Improvement (IQI) model which based on Design Thinking, TRIZ, Six Sigma
and CWQC. It involved Innovation tools
& techniques, Project Management and People & Team.
Finally, Dr. Lo demonstrated his
product 50 flash cards based on TRIZ principles and using PKII phases for problem
solving.
Dr. Catherine Chan (President,
HKQFDA) presented appreciated certificate to Dr. Victor Lo.
Prof. Xiong Wei (Director, Centre
for Quality Management, Zhejiang University; VP, Asia QFD Association; Council
Member, International Council for QFD) was the last speaker and his topic
called "QFD in China and Chinese QFD theory". He said “Akao gave his first QFD speech in
China at an event of State Bureau of Quality Technical Supervision in June 1994
(with Ms. Lin MA as interpreter)”. Then Prof Yoji Akao gave lecture on QFD at
Zhangjiajie, Hunan in 1997.
Prof. Xiong Wei said QFD in Japan
was employed very common but it was not in China because of different in
culture. Then Prof. Xiong Wei came back
to China and established QFD research team in 2003 and started to invite
research student since 2006.
Prof. Xiong Wei focused on
Chinese culture such as “Relationship”(講情面), “Almost / Near” (差不多) and “Mild” (中庸), and then using different
methods & models to solve these problems.
After that Prof. Xiong Wei
introduced the “Made in Zhejinang” and its positioning such as Innovation,
Advancement, Responsibility and Collaboration.
The following model explained two
important supports included Innovation and Quality through QFD. So Prof. Xiong Wei concluded that we needed
to make QFD more localization.
Mr. Koji Tanaka presented
appreciated certificate to Prof. Xiong Wei.
After presentation of
appreciation certificates to speakers, we took a group photo.
All guest speakers
All participants
Then I took a photo with Mr. Koji
Tanaka and Prof. Xiong Wei for memory.
After the symposium, we had lunch
together.
We then took a photo in front of
CityU when we left.
Reference:
20120114: Hong Kong QFD Symposium 2012 - https://qualityalchemist.blogspot.hk/2012/01/hong-kong-qfd-symposium-2012.html
Remember Prof. Yoji Akao - Father of Quality Function Deployment
(QFD) - https://qualityalchemist.blogspot.hk/2016/10/remember-prof-yoji-akao-father-of.html
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