After that I started to write something about quality. Then I meet a big problem that "How can I increase the number of visitors?". Content is king in Blogosphere. In 2008, my strategy of blogging changed to share some quality related activities, such as seminars, training courses and visits which I attended, to HKSQ members and other quality professionals (included ASQ and ANQ members). The average number of visitors from below 100 per month in 2007 up to ~3000 per month in 2013.
My Social Media strategy is reference to "Inbound Marketing" which involved Keywords Advertising Marketing, Search Engine Optimization (SEO), Blogger Marketing, Word-of-Mouth Marketing and Social Media Marketing. Many company used Search Engine Optimization (SEO) and Social Media Optimization (SMO) to increase the visitor flow and then keep that flow using User Experience Optimization (UEO). The following diagram shows the relationship among Website, Blog and Social Media.
My blog distribution strategies involve the follows:
i) Links in HKSQ website and ASQ Influential Voice website
ii) News posted into the blog and distributed to members / quality professionals through my own email list (about two thousands email)
iii) Blog article posted in Social Media such as HKSQ Facebook, Twitter and LinkedIn discussion groups. Those social media in HKSQ was established by myself since 2009 (See below links). But it is not as success as ASQ.
Internet Communication Group (HKSQ)
HKSQ LinkedIn Group (Established since 2009) - http://www.linkedin.com/groups?home=&gid=753447&trk=anet_ug_hm
No. of group member: 99 (2011) to 163 (2012) to 333 (2013)
HKSQ Facebook Group (Established since 2010) - http://www.facebook.com/group.php?gid=176917007551
No. of group member: 32 (2011) to 69 (2012) to 73 (2013)
HKSQ Twitter Group (Established since 2010) - http://twitter.com/#!/HKSQ1986
No. of Follower: 9 (2011) to 15 (2012) to 26 (2013)
Mr. Dragon Ric proposes Patterns in Social Media Platform in his book named "Social Marketology" and the Platform has Nine Significant Devices as follows:
1. Identity - a means of allowing individuals to identify themselves and see the identitites of others. On most platforms, these are profiles.
2. Relationships - a way for people to establish a relationship, such as friends, family, and coworkers.
3. Conversations - a means for people within the system to communicate back and forth.
4. Groups - a means for people to aggregate into affinity groups.
5. Gaming - a means for people to engage in games with each other or the system.
6. Presence - a means for people to know who is present or for people to allow their presence to be known, either online or physically.
7. Curation - the ability for people to share content.
8. Reputation - devices for the establishment of status.
9. Gifting - a means for people to give to one another, either very small tokens of status or recognition. (e.g. Retweeting, liking or G+'ing)
I try to describe Blog characteristics using Dragon's Social Media Platform (Blog has not been analyzed in his book.). It was very strong on Identity and Reputation but very weak in Gaming, Gifting, and Presence.
Finally, I try to conclude that Blogosphere is still the best platform for interconnections among bloggers (especially quality professionals) and also merging with other social networks. ASQ Influential Voices blogger scheme and ASQ online communities are a good example to support my conclusion.
1) 網路集客力: 從SEO到Facebook的行銷新方略 - 邱煜庭 (201012)
(Network focus on customer: From SEO to Facebook new marketing strategy)
2) Dragon, Ric. (2012) "Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever", McGraw-Hill