Rebranding Project Workshop of HKCTC

The Hong Kong Council for Testing and Certification (HKCTC) has engaged the School of Design of the Hong Kong Polytechnic University (PolyU) for a rebranding project focusing on redefining the visual identity and communication strategies of the Council. Members of HKCTC and Panel on Manpower Development were invited to participate in the rebranding project by (1) completing an online brand perception survey and (2) joining the co-design workshop on 3 January 2024. I arrived the venue in PolyU Jockey Club. Innovation Tower. 

Firstly, I met Dr. John Ho both of us waiting in the meeting room but it had been changed to another place! Then Mr. Steven Chan led us to the venue in ground floor.

In the beginning, Ms. Erika Ho introduced the design research workshop to us. There are six sessions within 3.5 hour.

The workshop roadmap was described including Brand Perception, Empathy Mapping, Persona Development, Value Proposition, User Journey and Shaping the Future Experience.

During the exercise, we took a photo for memory. Our team’s role on T&C service provider and we selected the role as laboratory boss

(Left: I, Mr. KW Chen, Dr. George HK Lau, Mr. Joseph Poon (Fugro), Mr. Bobbie Cheung (Gov Lab) and Mr. Henry Chiu (SCL))

Dr. Doria Wong’s team role is general users.

Dr. John Ho’s team role works as students.

Our teams’ exercise on Empathy Map Canvas and Persona.

After that we were invited to present our ideas. I presented in the first team as boss of T&C service provider.

Then Dr. Emmie Ho and Dr. Daria Wong presented in the second team.

The last team was presented by Mr. Trevor Lee and Ms. Pearl Tse.

Some ideas were found very interested such as government provided infrastructure for compression gas and dangerous good storage in the industrial building, ChatGPT answer customer enquiry accuracy and free, as well as, introduced real and positive information for T&C industry to young people/students, etc. Hopefully our ideas could help to rebranding HKCTC.

Reference:

HKCTC - https://www.hkctc.gov.hk/en/home/index.html

Panel on Manpower Development - https://www.hkctc.gov.hk/en/about/p_manpower/member.html

Testing and Certification Manpower Development Award Scheme - https://www.hkctc.gov.hk/en/event/mpaward/

TC Manpower Development Award website - https://tcmpaward.hk/

HKSQ - https://hksq.org/

20231204: HKCTC Testing and Certification Manpower Development Award Scheme Award Presentation Ceremony cum Luncheon 2023-24 - https://qualityalchemist.blogspot.com/2023/12/hkctc-testing-and-certification.html

20231117: HKCTC Networking Trip to Shenzhen - https://qualityalchemist.blogspot.com/2023/11/hkctc-networking-trip-to-shenzhen.html

20230224: The 8th meeting of HKCTC Panel on Manpower Development - https://qualityalchemist.blogspot.com/2023/02/the-8th-meeting-of-hkctc-panel-on.html

20230209: Lunar New Year Luncheon by HKCTC Chairman - https://qualityalchemist.blogspot.com/2023/02/lunar-new-year-luncheon-by-hkctc.html