(Left: Mr. MY Wong, I, Mr. Simon Tong (CEO, Smartway Management Technology Ltd) and Mr. Darrell Mann)
Mr. Darrell Mann, the former chief engineer in Rolls Royce, gave a workshop in Science Park this Monday and Tuesday. Darrell is the innovation consultant of international brands like, P&G, Unilever, Apple, Google, Samsung, Intel, Calbury, BMW, NASA, etc., and he was also consulted by governments in the UK, Malaysia, etc. His comprehensive innovation service included idea generation, new product development and patent services, etc. Moreover, Darrell Mann is also a product design expert and consultant of Samsung, Apple, Google, infosys, mindtree, etc. He also has his own products, like www.foodpairing.com/, and www.pansensic.com. Even LADY GAGA used this service to understand fans purchasing decisions!!!
Darrell believes people purchase for two reasons, a good reason and the real reason. In the workshop he shows us how to uncover the hidden real reason with his unique innovation tools, enabling us to develop apps and software making people 'wow'. During the other workshop, he talk about IP strategy, IP circumvention and a new mapping technique measuring the current value and future value of the IP.
Reference:ASTRI - http://www.astri.org/
20090822: Innovation – From Art to Science - http://qualityalchemist.blogspot.hk/2009/08/innovation-from-art-to-science.html
20150320: HKSTP Seminar – Developing Software and Apps Making People WOW - http://qualityalchemist.blogspot.hk/2015/03/hkstp-seminar-developing-software-and.html
20150320: HKSTP IP Seminar – Win the Patent Game - http://qualityalchemist.blogspot.hk/2015/03/hkstp-ip-seminar-win-patent-game.html