IAQ General Meeting in Japan 2022 – Day 1

 The IAQ General Meeting in Japan 2022 was held online & onsite on 28-30 Sep 2022. In the beginning, Acn. Elizabeth Keim (Chair, IAQ) gave opening speech and Acn. Shinichi Sasaki (President, IAQ) gave welcome speech. I captured a group photo online for memory.

Then Acn. Elizabeth Keim presented certificates to new members. The first new member is Dr. Hiroe Tsubaki.

The second new member is Mr. Edwin Garro. After their self-introduction speech, Liz presented certificate to them.

And then Acn. Shinichi Sasaki announced Dr. Noriaki Kano awarded the 1st Quality Laureate.

Dr. Gregory Watson introduced Dr. Kano’s theory of Attractive Quality. Dr. Watson remembered his first meet with Dr. Kano in the middle of 1980 and listening Dr. Kano’s talk about TQC. Then Kano model affected to Japan, USA and Europe. Finally, Dr. Watson congratulated Dr. Kano for his award.

Prof. Yoshinari Iizuka gave congratulation speech to Dr. Kano.

Mr. Janak Mehta gave congratulation speech to Dr. Kano. He appreciated Dr. Kano as one of founder of ANQ for 20 years ago.

Mr. Yukihiro Anda gave congratulation speech and introduced Dr. Kano’s contribution in TQM.

After that Acn. Elizabeth Keim presented the 1st IAQ Quality Laureate award to Dr. Noriaki Kano.

Dr. Noriaki Kano was the award speaker and his topic named “Let’s Look into and Analyze the Research Process”.  Firstly, he briefed his graduate student years involvement in reducing defectives on product. At this time, he aware a gap between consumers’ satisfaction and defective reduction.

And then Dr. Kano develop the survey method for M-H property for product quality based on Theory of Herzberg (where M – Motivation and H – Hygiene). After that he added philosophy into quality and developed Kano Model.

Finally, he briefed the life cycle of quality element and verified at different time line among 1983, 1989 and 1998 that covered Indifferent Q, Attractive Q, One-Dimension Q and Must-Be Q.

Lastly, Dr. Kano introduced ANQ establishment and task achieving QC story, as well as, integrated procedure for quality management.

During the break, group photo was taken with Dr. Kano.

Dr. Kano family group photo.

The first speaker was Mr. Kentaro Hyakuno (Representative Director and Group Executive VP, COO, Rakuten Group, Inc.) and his topic entitled “Rakuten Group TQM”. Firstly, Mr. Hyakuno introduced Rakuten Group and their vision is to be “Global Innovation Company” and Mission is to “Contribute to society by creating value through innovation and entrepreneurship”. Rakuten group’s strength is “Innoperation” (Innovation plus Operation).

And then Mr. Hyakuno briefed the history of Rakuten Group TQM from QCC to TQC and then to TQM. He mentioned their five key activities including KPI introduction, Basic skill enhancement, QA for service, Standardization involved release check and process quality check.

Finally, he summarized Rakuten Group from TQM 1.0 to 3.0 and it looks like ecosystem management that means to manage quality of business processes and customer journey for the ecosystem.

The second speaker was Prof. Pedro Saraiva and his presentation named “Quality in Europe: moving towards Quality 4.0 and Quality 5.0”. In the beginning, Prof. Saraiva said quality 4.0 is come from industry 4.0. He stated CQI studied to clarity concept and implementation of Quality 4.0 but the survey showed that more than 50% of company without clear vision and strategy included Quality 4.0. 

Prof. Saraiva employed Society 4.0 into quality 4.0 and considered boarder the scope and use capital letter to present it as QUALITY 4.0.

Lastly, he used the Toyota way as model to enhance QUALITY 4.0 to QUALITY 5.0 that includes sustainability, Marco-Quality, Human Centered Quality of Life.

The third speaker was Mr. Yukihiro Ando and his topic was “Quality Trends in Japan(?)”. Mr. Ando discussed the direction of TQM and JSQC standards.  Firstly, he mentioned value of customers’ experience and separated into service dominant logic and goods dominant logic. 

Then he discussed key concepts of TQM from now that is “Go ahead by Business Model” including latent value and social issues.

Lastly, Mr. Ando briefed the JSQC standards and the Guideline for TQM is under translation from Japanese to English. The guideline includes basics of TQM, formulation of clear customer-oriented and social-oriented business objectives and strategies, development of the TQM promotion plan, diagnosis and review, as well as, practicing TQM for sustained success.

After lunch, the fourth speaker was Dr. Beth Cudney and her topic entitled “Analyzing the Voice of the Customer in the Era of Quality 4.0”. Her talk content included Quality 4.0, Case Study and Kano model in the era of Q4.0. She quoted LNS Research framework on Quality 4.0.

Then Dr. Beth Cudney introduced Kano Model and her research methodology. Firstly, it is to determine attributes for the study. Then to develop and disseminate Kano survey. Analyze the results and validate categories afterward. To check the internal consistency of the survey and finally evaluate the differences in the response pattern.

After that she shared the analysis of the results to identify each attribute of teaching effectiveness categories. She was found that 2x Attractive Q and 19x One-dimension Q were observed.

At the end, Dr. Kano gave comment and discussed with Dr. Beth Cudney on her analyzed data.

The last speaker was Prof. Thomas Friedli and his presentation title was “From Quality Metrics to Quality Management Maturity and Beyond”. Firstly, he introduced St. Gallen University and its operational excellence research. He said Operation Excellence (OPEX) is a philosophy that directs an organization towards continuous improvement. They are pioneer for OPEX in Pharma research.

Then Prof. Friedli briefed the sand cone model that consisted Costs, Speed, Reliability and Quality.

After that he introduced the St. Gallen OPEX model framework that includes technical and social sub-system under TPM, TQM and JIT.

Finally, Quality Maturity and Quality Behavior were discussed under culture of the model. They are positive linear relationship. Prof. Friedli concluded that IAQ should take a role in bringing relevance and real-world complexity back to quality profession.

End of Day 1.

Reference:

IAQ website - https://iaq.wildapricot.org/

IAQ General Meeting:

2011: ASQ World Conference - IAQ Meeting - https://qualityalchemist.blogspot.com/2011/05/asq-world-conference-iaq-meeting.html

20160514: The International Academy for Quality (IAQ) General Meeting and Dinner - https://qualityalchemist.blogspot.com/2016/05/the-international-academy-for-quality.html

20170922: The International Academy for Quality (IAQ) General Meeting and Dinner during ANQ Congress 2017 - https://qualityalchemist.blogspot.com/2017/09/the-international-academy-for-quality.html

20180921: The International Academy for Quality (IAQ) General Meeting and QiETT Symposium - https://qualityalchemist.blogspot.com/2018/09/the-international-academy-for-quality.html#more

20200508: IAQ Zoom Meeting 2020 - https://qualityalchemist.blogspot.com/2020/05/iaq-zoom-meeting-2020.html

20200721: IAQ Zoom General Meeting 2020 - https://qualityalchemist.blogspot.com/2020/07/iaq-zoom-general-meeting-2020.html

20200915: IAQ Zoom Exco Meeting regarding Support Transition - https://qualityalchemist.blogspot.com/2020/09/iaq-zoom-exco-meeting-regarding-support.html

20201020: IAQ General Meeting 2020 (Online) - https://qualityalchemist.blogspot.com/2020/10/iaq-general-meeting-2020-online.html

20210331: IAQ Leader Meeting 2021 (Online) - https://qualityalchemist.blogspot.com/2021/03/iaq-leader-meeting-2021-online.html

20220519: IAQ General Meeting 2022 – Day 1 (Online & Onsite) - https://qualityalchemist.blogspot.com/2022/05/iaq-general-meeting-2022-day-1-online.html

20220520: IAQ General Meeting 2022 – Day 2 (Online & Onsite) - https://qualityalchemist.blogspot.com/2022/05/iaq-general-meeting-2022-day-2-online.html

IAQ Symposium and Forum:

20120803: ANQ Congress 2012 - Day 2 (The IAQ session entitled "Quality in Healthcare”) - https://qualityalchemist.blogspot.com/2012/08/anq-congress-2012-day-2.html

Leaflet - http://www.hksq.org/anq2012/doc/IAQ_Session_02082012.pdf

20131018: ANQ Congress 2013 Bangkok – Day 2 (The 2nd IAQ/ANQ Symposium) - https://qualityalchemist.blogspot.com/2013/10/anq-congress-2013-bangkok-day-2.html

20150924: ANQ Congress 2015 Taipei – Day 2 (The 4th IAQ/ANQ Symposium) - https://qualityalchemist.blogspot.com/2015/09/anq-congress-2015-taipei-day-2.html

20151025: IAQ World Quality Forum 2015, Hungary – Welcome Cocktail - http://qualityalchemist.blogspot.hk/2015/10/iaq-world-quality-forum-2015-hungary.html

20151026: IAQ World Quality Forum 2015, Hungary – Day 1 - http://qualityalchemist.blogspot.hk/2015/10/iaq-world-quality-forum-2015-hungary_26.html

20151027: IAQ World Quality Forum 2015, Hungary – Day 2 - http://qualityalchemist.blogspot.hk/2015/10/iaq-world-quality-forum-2015-hungary_27.html

20151028: IAQ World Quality Forum 2015, Hungary – Gala & Networking Dinner - http://qualityalchemist.blogspot.hk/2015/10/iaq-world-quality-forum-2015-hungary_28.html

20160514: The International Academy for Quality (IAQ) General Meeting and Dinner - https://qualityalchemist.blogspot.hk/2016/05/the-international-academy-for-quality.html

20171013: The 2nd IAQ World Quality Forum 2017 in Bled, Slovenia - https://qualityalchemist.blogspot.com/2017/10/the-2nd-iaq-world-quality-forum-2017-in.html

20180921: The International Academy for Quality (IAQ) General Meeting and QiETT Symposium - https://qualityalchemist.blogspot.com/2018/09/the-international-academy-for-quality.html#more

20191206: The 3rd IAQ World Quality Forum & 13th Shanghai International Symposium - https://qualityalchemist.blogspot.com/2019/12/the-3rd-iaq-world-quality-forum-13th.html