HKCTC Brand Strategy Revamp Meeting

 The Hong Kong Council for Testing and Certification (HKCTC) has engaged the School of Design of the Hong Kong Polytechnic University (PolyU) for a rebranding project focusing on redefining the visual identity and communication strategies of the Council. The HKCTC Brand Strategy Revamp was held on 29^th Oct 2024. Before the meeting, I met the manpower development panel Chairlady Dr. Emmie Ho and Mr. Steven Chan.

I met new PolyU colleagues Dr. Roberto Vilchis Echeverri (Assistant Professor of Practice, School of Design) and Ms. Bowie Tam.

I also met Mr. Robert Lui. We are both previous exco member of CityU Eminence Society.

In the beginning, Dr. Emmie Ho gave welcome speech on behalf of Prof. Wong Wing-Tak (Chairman, HKCTC). 

Then Ms. Bowie Tam reviewed the whole schedule of branding revamp.

Today’s agenda including to finalize brand compass, discussion of design direction and slogan.

We selected the direction of “Catalyzing Synergy for Boundless Growth”.

Then Dr. Robert V. Echeverri briefed the overview of logo type to us.

Life-span of a brand element included Brand name, Logo, Tagline, Website and Ad Campaign were discussed.

We all focused on PolyU design team presentation.

After that logo ideas were demonstrated. Different color codes and its explanation were mentioned.

Finally, we discussed the brand slogan in functional criteria and strategic & creative criteria.

Based on different criteria, positioning of HKCTC was proposed.

At the end, we took a group photo for memory.

Reference:

HKCTC - https://www.hkctc.gov.hk/en/home/index.html

Panel on Manpower Development - https://www.hkctc.gov.hk/en/about/p_manpower/member.html

Testing and Certification Manpower Development Award Scheme - https://www.hkctc.gov.hk/en/event/mpaward/

TC Manpower Development Award website - https://tcmpaward.hk/

HKSQ - https://hksq.org/

20241004: The 9th meeting of HKCTC Panel on Manpower Development - https://qualityalchemist.blogspot.com/2024/10/the-9th-meeting-of-hkctc-panel-on.html

20240308: Presentation on Rebranding Project of HKCTC - https://qualityalchemist.blogspot.com/2024/03/presentation-on-rebranding-project-of.html

20240103: Rebranding Project Workshop of HKCTC - https://qualityalchemist.blogspot.com/2024/01/rebranding-project-workshop-of-hkctc.html

20231204: HKCTC Testing and Certification Manpower Development Award Scheme Award Presentation Ceremony cum Luncheon 2023-24 - https://qualityalchemist.blogspot.com/2023/12/hkctc-testing-and-certification.html

20231117: HKCTC Networking Trip to Shenzhen - https://qualityalchemist.blogspot.com/2023/11/hkctc-networking-trip-to-shenzhen.html

20230224: The 8th meeting of HKCTC Panel on Manpower Development - https://qualityalchemist.blogspot.com/2023/02/the-8th-meeting-of-hkctc-panel-on.html

20230209: Lunar New Year Luncheon by HKCTC Chairman - https://qualityalchemist.blogspot.com/2023/02/lunar-new-year-luncheon-by-hkctc.html