The Executive Study Group (ESG) webinar named “Visionary Leadership –
How to Lead Use Vision to Lead Staff to Come out of Comfort Zones” was held by Asia
Pacific Institute for Strategy Limited (APIFS) on 2nd Feb 2004. Dr.
Mark Lee introduced the history and goal of Asia Pacific Institute for Strategy
Limited (APIFS) firstly. Then he briefed webinar contents including “The Trap
of Comfort Zones”, “The 4 Powers of Vision” and how to design your vision, etc.
In the beginning, Dr. Mark Lee quoted a case of French Yellow Pages that
was in trouble in 2009 because of online competitor such as Google, Craigslist
and Yelp. Their new CEO Mr. Jean-Pierre Remy recognized two success factors
that i) Had a trusted brand and ii) Strong relationships with its advertisers. Then
he rediscovered corporate vision “connecting small businesses to local customers”.
Then Mr. Jean-Pierre developed 5-year goal announcement and provided a
clear way that digital revenues as a share of total revenues to measure
progress. He repeated to communicate with employees and gave credits to
heritages, as well as enhancing new skills. The most important is people buy-in
the vision. By 2013, four years after Remy announced his new digital vision and
company had nearly met its transformation goals.
The first polling about the trap of comfort zones and there were five reasons
that voted similar importance. The sequence was Fear of Failure (28%), Lack of
Incentives (24%), Resource Constraints (18%), Rigid Culture (18%) and Unclear
Goals (13%).
After that Dr. Lee introduced the 4 Powers of Vision to break comfort
zone and they were i) Direction, ii) Innovation, iii) Motivation and iv)
Decision Making.
For the first power “Direction”, he quoted Louis V. Gerstner (Chairman,
IBM) transformation case and vision is most important. Because a vision
stimulates think-out-of-the-box mindset. IBM vision is “Let’s build a Smarter
Planet”.
Then the polling 2 was performed for the 4 powers of vision and the
sequence was found Motivation (35%), Direction (34%), Innovation (20%) and
Decision Making (11%).
After that he shared some cases such as KONE delivers the best People
Flow experience. Lee Kum Kee mission is “Carry forward China’s excellent food
culture” (發揚中華優秀飲食文化) and also quoted Mark
Parker (President & CEO, NIKE) who feared company become big and bureaucratic
that he created a sense of urgency. Then he proposed a new vision related to digital.
Finally, we voted the three
companies’ vision designs as follow.
i)
UNIQLO, a new-style
Japanese firm making good casual clothes available for all to wear.
ii)
VTech’s mission
is to be the most cost effective designer and manufacturer of innovative, high
quality consumer electronics products and to distribute them to markets
worldwide in the most efficient manner.
iii)
Cirque du
Soleil is an international organization founded in Quebec dedicated to the
creation, production, and performance of artistic works whose mission is to
invoke the imagination, to provoke the senses and to evoke the emotions of people
around the world.
Dr. Mark Lee then discussed how to personalize your vision to discover
your competitive advantages that need to identify some strategic assets that
build on your strengths and engage employees. He introduced four types of
strategic assets including Physical assets, Competence-based assets, Intangible
assets and data assets.
At the end, Dr. Lee performed a last poll for the challenges of
designing a vision. Most participants selected “Integrating personal values
with corporate objectives” (34%).
Reference:
Asia Pacific Institute for Strategy Limited (亞太策略研究所有限公司) – www.apifs.org
ESG facebook - https://www.facebook.com/groups/esg08
Previous talks summary:
https://qualityalchemist.blogspot.com/search/label/Executive%20Study%20Group
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