The Executive Study Group (ESG) seminar – Adversity
Leadership “How to use Growth Mindset to embrace Challenges” was held by the
ESG, Asia Pacific Institute for Strategy Limited (APIFS) and the Cyberport Hong
Kong on 8 Mar 2019. The seminar was held
in Cyberport Smart-Space 8 @Tsuen Wan in this time. I would like to summarize the seminar for
sharing below.
Smart-Space 8 is designed specifically for young entrepreneurs
who aspire to turn their innovative ideas into impactful products and
solutions.
I also met my CMATCL friend
Mr. Arthur SY Lam (GM, Business Development, CMATCL).
In the beginning, Dr. Mark Lee briefed some background
of ESG and Asia Pacific Institute for Strategy (APIFS) as well as their monthly
research report. Firstly, He quoted Satya Nadella (CEO, Microsoft) statement
as starting his talk that was “We will grow as a company if everyone,
individually, grows in their roles and in their lives.” Then he briefed today’s talk
content included “Microsoft’s Difficult Time”, “Fixed Mindset”, “Growth Mindset”
and “Implementation Strategies”.
Dr. Lee briefed the
Microsoft’s difficult time after 2000.
If a hi-tech company stock price had steady (or no growth) for 14 years,
talents were no longer stayed in that company.
At that time, Microsoft faced product aging, new market loss that they
had failed to lead such as Android and iOS.
Two key challenges were “Mobile First” and “Cloud-base”. Satya Nadella became CEO in this difficult
time of Microsoft on 4th Feb 2014.
Then Ms. Jill Tracie
Nichols (Chief of Staff) performed new focus group feedback from hundreds of employees
that CEO could get a real-time pulse of the organization. They discovered three symptom as “The Company
was sick”, “Employees were tired” and “They were frustrated”. From the following organization chart, it was
drawn up with understanding and perception from outsiders. It observed that Microsoft competing and
killing each other internally!
Satya said “Our culture had been rigid. Each employee had to prove to everyone that he or she knew it all and was the smartest person in the room.” Rigid means over control and accountability first.
And then Dr. Lee quoted Prof.
Carol S. Dweck (Stanford University) that “Believing that your qualities are
carved in stone – the fixed mindset – creates an urgency to ‘prove’ yourself
over and over.” Prof. Dweck also said “The fixed mindset makes you concerned
with how you’ll be judged; the growth mindset makes you concerned with
improving.”
The first exercise about
Fixed Mindset was showed as following diagram.
After that Dr. Lee shared
the case on Windows 10 product launch. They usually though media and in Paris, New
York, Tokyo, etc. During coffee break
side conversation, one of members rose launch in Kenya. They found back their mission rather than
product that’s to empower every person on the planet. Growth mindset means possibility that is ‘Listening’,
‘Learning More’ and ‘Talking Less’.
Dr. Lee showed how Satya
Era success that the stock price raised three times within 5 years.
Based on Prof. Dweck,
Growth Mindset is based on the belief that your basic qualities are things you
can cultivate through your efforts, your strategies, and help from others. (My comments: It seems like ISO 9001
continual improvement.)
The comparison diagrams
between Fixed Mindset and Growth Mindset were showed as follows.
The second exercise was
identified the ratio of the different level of management between Fixed Mindset
and Growth Mindset. During discussion,
one example was very interested that is using Mahjong (麻雀) game to talk
about Growth Mindset. Fixed Mindset will
win lower faan value (e.g. 三番叫糊). One of
participants said he needed to win on 10 faan value (e.g. 十番叫糊) moreover, he said he had experience to win three
time per night for above 10 faan value.
Eventhough he was expert, he thought he still had area for improvement.
Satya Nadella presented in the
University of Chicago and he said they needed to transform from “Know it All” to “Learn it All”.
(1) Obsess about customer
-
Predict things
that customer will love “Be Hungary, Be Stupid”
(2) Actively seek Diversity and Inclusion
-
Medici Effect
(The family’s wealth was able to support artists that led to the Renaissance.)
(3) One Company, One Microsoft for Adventure
-
Microsoft
Hackathon
At the end, two entrepreneurs
in Smart-Space 8 were invited to share their experience and they were Ricky
from Homey and Raymond from Worker Room.
Reference:
ESG facebook - https://www.facebook.com/groups/esg08
Cyberport Smart-Space 8 - https://www.cyberport.hk/en/smart-space-8
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