In 2016, there is the TRIZ 60
anniversary and its founder, Genrich Altshuller’s 90 years birthday. The 12th International Conference
“TRIZfest 2016” was conducted on 28 to 30 July 2016 in Beijing, China which
co-organized by the International TRIZ Association (MATRIZ) and China
Association for Quality (CAQ). The Day 2
of the conference was held in the new building of CAQ headcounter. I took a photo in front of CAQ Building.
Before the conference Day 2
program, I met three experts and took a photo for memory.
(Left: Mr. Alex Lyubomirskiy (TRIZ
Master & Senior Principal, GEN3 Partners), Dr. Oleg Yu. Abramov (TRIZ
Master, Associate Professor, Senior Principal, Algorithm Technology Research
Center), I and Mr. Prushinskly Valeriy (Principal Engineer, Manufacturing Core
Technology Team, Global Technology Centre, Samsung Electronics))
The first speaker was Mr. Jun Li
(李軍) (Shenzhen Designdo Industrial Design Co. Ltd.) and his
presentation topic entitled “Deep Understanding and Applying Flow Analysis,
Simplified Detective Flow Classification Models”. Mr. Li used flow analysis to combine with
other TRIZ analysis tools (e.g. SFA, RCA, RA, etc) to define the minimum
problem and analyze causes of defective flows.
Then he explained the Flow
Analysis in Engineering Problem in which had Useful Flow, Defective Flow and
Harmful Flow. And then he demonstrated a
real engineering problem “Complex product’s shape caused collapses of edges
& vertex”. After this case study,
the low pass rate of pressure die forming of powder metallurgy production with
a new material was enhanced upto 90%.
Dr. Sun Yongwei (National
Institute of clean and low-carbon energy, Shenhua group) was the second speaker
and his topic named “TRIZ Maturity Evaluation in Organizations”. In the beginning, Dr. Sun briefed several
TRIZ killers included improper project, improper trainer, improper coach,
improper team, improper promoters, improper TRIZ methodology, etc.
Then Dr. Sun briefed the failure
in TRIZ implementation in different stages of S-Curve and he pointed out the
most TRIZ activities fail because of non-TRIZ and non-technical reasons.
Finally, Dr. Sun introduced TRIZ
maturity criteria in which total score was 1000. It separated into eleven items included “Strategic
Positioning (50)”, “Leadership Support (100)”, “Resource Allocation (50)”, “TRIZ
team (100)”, “Deployment Strategies (100)”, “TRIZ Methodology (150)”, “Project
Management Process (100)”, “Results and Demonstration (150)”, “Incentive (50)”,
“Employee Satisfaction (100)” and “Level of TRIZ Application (50)”. Dr. Sun said the higher score, the more likely
TRIZ would success.
The third speaker was Mr. Wayne Mallinson (Director, Novation Now (Pty)
Ltd.) and his presentation title was “Learning TRIZ and USIT by Tracking
Real-World Problems – A Case Study”. Mr.
Mallinson proposed to combine TRIZ with Unified Systematic Inventive Thinking
(USIT) as an introductory combined course.
In the beginning, Mr. Mallinson introduced Altshuller’s dream of
simplification of TRIZ and briefed different TRIZ tools and history of USIT via
SIT.
Then Mr. Mallinson briefed the cross-reference table between TRIZ and
USIT. TRIZ tools were separated into 3
Levels and USIT approaches was separated into 6 modules. He compared TRIZ levels and TRIZ-USIT
combined course. After that he discussed
the pros and cons of the following four questions.
1.
Does combined training dilute the essence and power of TRIZ?
2.
Does combined training raise the TRIZ learning burden of candidates?
3.
Will combined training increase the growth and acceptance rate of TRIZ?
4.
Which combined training approach will foster the spread of learning and
using TRIZ?
Finally, he proposed the 3-day combined course which could make training
more acceptable and enjoyable to candidates for introductory level of TRIZ.
The fourth speaker was Mr. Leping Zheng (Shanghai Micro Electronics
Equipment Co. Ltd. (SMEE)) and his presentation named “Learning TRIZ through
Lithography-electronics Co-evalution”. He illustrated innovation cases actually
realized in lithographic-electronics industry, treating the two as a co-evolving
tool-object pair.
Firstly, Mr. Leping Zheng briefed the history of SMEE Innovation
Story. SMEE founded in 2002 and
introduced TRIZ since 2008. Leader in
SMEE would like to increase the innovation ability of engineers at the end of
2013 through building an intranet knowledge base with innovative cases. They told a good story of tool-object
co-evolution as one of main ideas. They
developed software under Wolfram Mathematica, system engineers could use the
tool tips of 40 inventive principles and used it as a tool for looking for an
innovative solution in the TRIZ matrix.
Dr. Johan Scheers (Assistant Professor, Applied Physics, Condensed
Matter Physics, Chalmers University of Technology) was the fifth speaker and
his topic entitled “Master Student Learning TRIZ at the University: Past
Experiences, Future Plans, and Best Practices”.
Dr. Scheer said TRIZ is a suitable topic for University student to learn
but they needed to keep at low cost.
Then Dr. Scheers introduced their course named Creative Problem Solving
in Engineering. The course topics
included Function Analysis, Contradiction Matrix + 40 Inventive Principles,
SU-Field + 76 Standard Solutions, and ARIZ, as well as, Trends of Evolution
& S-Curves. This course developed
since 2014 and changed to more practical in 2015. He pointed out some problem to create an
efficient TRIZ learning environment at the university included few in-class
hours (Budget Restriction), 8-week course format and teachers were not
TRIZ-experts.
Dr. Simon Litvin was the sixth speaker and his presentation title named
“Types of Psychological Inertia”.
Firstly, Dr. Litvin introduced Creative Imagination Development and he
said TRIZ and Creative Imagination were complimentary.
Then Dr. Litvin briefed the skills for successful innovation included
“Subject matter expertise”, “Creative imagination”, “Methods for systematic
innovation”, “Broad technical erudition’, “Motivation”, “Analytical thinking”
and “Intrinsic talent / intellectual capabilities”.
He used T. Ribot Curve to explain human level of creative imagination
was low and steady after 30 years old.
In order to achieve higher levels of creativity, we needed to use some
tools helping us to break the psychological inertia (especially expert and
experience engineer).
There were many different types of psychological inertia (PI), Dr.
Litvin talk covered the followings.
-
Inertia of functional predisposition
-
Inertia of terminological predisposition
-
Inertia of form predisposition
-
Inertia of predisposition to parameters, states and characteristics
-
Inertia of non-existent prohibition
One of question was “John married Mary and became a millionaire.” People would think that related to Mary. But Dr. Litvin said John was millionaire
before marry. Dr. Litvin had identified
16 types of PIs and only presented 5 of them in this talk.
The seventh speaker was Dr. Vinodh Mewani (Senior IP Professional Legal
PACE, GE Global Research, JFWTC) and his topic was “Trends of Increasing
Localization”. Firstly, Dr. Mewani briefed
TRIZ roadmap from Problem Identification to Problem Solving and then Concept
Substantiation.
Then Dr. Mewani mentioned the trends of Engineering System Evolution
from different trends of TRIZ tools to increase Value and then to S-curve
evolution.
He explained that localization was the process of adapting a product or
service to a particular language, culture, and desired local “look-and-feel”.
After that he demonstrated two cases and they were Localization in Healthcare
and Localization in Aviation. Dr. Mewani
expected the location in Non-Technological Systems would be increased.
The eighth speaker was Mr. Yang Li (李陽) (IWINT
Ltd -億維訊) and his presentation title was
“Application of TRIZ to the Evolution and Development of Systems Engineering
Process Models”. He said the design and
manufacturing activities (especially design activities) could take place
throughout the entire product life cycle.
Then Mr. Li briefed the traditional systems engineering process model
based on Hall’s model in which had met new problem. So that he proposed new 3D framework of
systems engineering process model by PERA which was the evolution of systems
engineering process models from TRIZ perspective.
Mr. Mike Min Zhao (趙敏) (President, TRIZ Research
Council of China Association of Inventions) and he presented the topic named
“Conjugate Evolution – Two New Evolutionary Sub-trends”. Mr. Zhao introduced that the systems in
substance world were divided into natural systems, man-made systems (MMS) and
composite systems. Technical systems
were composite systems composed by the MMS and natural system (involved Human
System (HS)).
Then Mr. Mike Zhao briefed that MMS and HS were conjugate
evolution. Increase the ideality ofMMS,
finally would increase the ideality of HS.
Finally, he identified two trends and they were the trend of increasing
the biological characteristics of MMS and the trend of syncretism of MMS and
HS, both were increasing ideality of system.
Mr. Oliver Mayer was the ninth speaker and his topic entitled “Trend of
Increased Addressing of Human Senses – Focus on Sound”. He said the human being was the super system
and even the target for the engineering system.
Then Mr. Mayer pointed out some human senses including Seeing, Hearing,
Sensing (touching), Tasting and Smelling firstly. And then he asked two hypotheses as follows:
Hypothesis 1: Intensify a sense (pleasant or unpleasant)
Hypothese 2: Address more senses in parallel
Finally, he used two samples that one is the evolution of movie and the
other was evolution of police & birebrigad lights & sound to examine
the sense development. At the end, Mr.
Mayer expected the further development and research to evaluation further
products and the other sense, as well as, to establish a guideline for
evolution.
The tenth speaker was Mr. Valeriy Prushinskiy (Natural Innovations LLC)
and his topic was “Appcessories as Novel Type of the Hybrid Devices:
Description and TRIZ recommendations for development”. Mr. Prushinskiy defined Appcessories to be
App + accessory as a smart phone accessory that was combined with a specially
written app to perform a useful function.
Then Mr. Prushinskiy mentioned the IoT subtrend of Appcessories by
category that the top three items were Home, Healthcare and Fitness. The he demonstrated different Appcessories
samples included toys and control organs.
He proposed the trimming of control organs such as “Nest”. (Trimming is an analytical tool for removing
certain components and redistributing their useful functions among the
remaining system or super-system components.)
Lastly, Mr. Prushinskiy recommended that using the summary table items
(Trimming of Control Organs, Hybridization, Controllability and Importing of
Functions) could help innovators to check the trends during the development of
their own appcessory products.
Mr. Sergei Ikovenko (President,
MATRIZ) invited different experts for Industrial Panel.
(Left: Mr. Sergei Ikovenko, Dr.
Yongwei Sun (NICE), Oleg Feygenson (Samsung Electric), Mr. Näther S. and Ms.
Martha Gardner (GE Electric Global Research))
The afternoon session keynote
speaker was Prof. Edward Lumsdaine (Professor of Mechanical Engineering,
Michigan Technological University) and his topic entitled “Creative Problem
Solving and TRIZ in Engineering Design Process”. Prof. Lumsdaine presented a simplified
creative problem solving (CPS) model that utilized the Ned Herrmann Brain
Dominance model, then compared it with a simplified TRIZ model.
Then Prof. Lumsdaine briefed the
Ned Herrmann Brain Dominance model that had four interconnected clusters of
specialized mental processing modes from Physiology to Architecture to Metaphor
and then to Application. At the last stage, it separated into four types that
were A – Analyser, B – Organizer, C – Personalizer and D – Visualizer. Each people had different thinking preference
distributed this four types.
Finally, Prof. Lumsdaine stated
CPS model could enhance the TRIZ problem solving process through enhancing
teamwork, formation of potentially optimal teams, better communication, more
effective use of thinking tools and TRIZ innovation process. Lastly, he proposed to combine the model with
the seven simple TRIZ steps as follows.
1. List all the resources
2.
List all the parameters to be
changed
3.
Evaluate the benefits of each
change
4.
Consider distance from ideal
device / wish
5.
Examine trends of evolution /
complexity
6.
Consider contradictions in the
system using the 40 principles and / or othe rtools
7. Reconsider all your resources again
The twelfth speaker was Mr.
Michael Liu (劉勇謀) (CEO, GET Group / IMA Inno-clud (BJ)
Co., Ltd.) and his topic was “Definition of System Innovation Degree and its
Applications. Mr. Liu used some
practical case study to distinguish the difference of the innovations which
belong to the same innovation level, this paper propose a new concept-System
Innovation Degree (SID).
Firstly, Mr. Liu briefed Genrich
S. Altshuller’s five levels of innovations (LoI) below.
Level 1 – A simple improvement
of technical system
Level 2 – Resolution of a
technical contradiction
Level 3 – Resolution of a physical
contradiction
Level 4 – Resolution of
contradictions with better approach to Ideal Final Result
Level 5 – Discovery of new
phenomena or substances
Then Mr. Liu introduced a new concept-System
Innovation Degree (SID) which separated into 4 degree level as follows.
1. Within the trade relevant to that system
2.
From different areas within the
industry relevant to the system
3.
From other industries
4. From different fields of science
Finally, Mr. Liu showed the full
picture with LoI and SID. He concluded
that traditional or classic TRIZ five levels of innovations were not enough to
distinguish the difference of the innovations which belong to the same levels. Then
he added the distinguishing of those innovations was helpful for setting up an
integrated patent strategy and to predict the next step for an existing product
or technology.
Mr. Sergei Ikovenko (President,
MATRIZ) was the thirteenth speaker and his presentation named “Operation
Principle Definition Through Patent Practices”.
Mr. Ikovenko said an accurate
definition of “Principle of operation” was a key issue in many TRIZ tools and
procedures including S-curve analysis, Innovation Benchmarking, MPV Discovery
Process and Long-term Forecasting.
Operation Principle is a principle according to which the system
operates!
Then Mr. Ikovenko stated
Function-Oriented Search (FOS) which was a problem solving tool based upon
identifying existing technologies worldwide, using function criteria. He said
adapting existing technologies was easier, more reliable, and requires fewer
resources (manpower, capital, and time) than inventing new technologies and
their applications. The following
diagram demonstrated many different tools but they had the same function that
was to remove particles.
After that Mr. Ikovenko briefed
11 type of patent strategy as follows.
1. The Competitive Patent Circumvention Strategy by Trimming
2. The Competitive Patent Circumvention Strategy by Substitution and
History Estoppel Research
3. The Antidote Strategy
4. The Picket Fence Strategy
5. The Toll Gate Strategy
6. The Submarine Strategy (old & new)
7. The Counter Attack Strategy
8. The Stealth Counter Attack Strategy
9. The Blanketing Strategy
10. The Bargaining Chip Strategy
11. The Cut-Your-Exposure Strategy
He then used Argon Blow-Through
Process as Patent Strategy example and concluded that the parent practice
defined the principle of operation at a method to perform a specific function
(to change/maintain a parameter) of corresponding components in engineering
systems.
The fourteenth speaker was Mr. Sergei
Logvinov (R&BDPartners) and his presentation title was “Pair (Coupled) Functions
Formulation”. He said a function was an
action of one object (engineering system component) upon another one. However, one of the fundamental principles of
natural science lied in the fact that action was always an interaction.
Then Mr. Logvinov mentioned that
coupled functions were not a pair of independent interactions between two
system components but two interactions.
He quoted different case to explain this situation such as Saw and
Woodchip Board, Heater and Water, Mirror and Light, CPU and PCB, etc. He concluded that coupled functions
represented an indirect indication on feasibility of conducting the function
analysis in a more detailed way.
Mr. Oleg Feygenson was the
fifteenth speaker and his presentation topic entitled “Genrich Altshuller and
Peter Drucker: Alternative Approaches To Solve Problems - Comparative Analysis”. Mr. Feygenson said this research performed because
managers were showing a growing interest in systematic ways of developing creative
solutions. On the other hand, TRIZ
researcher and developers were actively working to adapt proven TRIZ tools to
solve various business problems.
Then Mr. Feygenson introduced
Genrich Altshuller and Peter Drucker that one is TRIZ founder and the other is
Management Guru. And then he
consolidated the definition of innovation to be “Executing an idea which
addresses a specific challenge and achieves value for both the company and
customer”.
After that Mr. Feygenson showed
the comparative analysis with criteria including Objectives, Features of
theories, typical format of tools developed, Main approach to solving problems
and Influence on professional community, etc.
Mr. Feygenson briefed Altshuller’s
tools such as Algorithm of ARIZ-85C and Peter Drucker’s 5 Questions. That famous five questions showed as follows:
1. What is our mission?
2. What is our customer?
3. What does the customer value?
4. What are our results?
5. What is our plan?
Then he used Post-It note as
case study to demonstrate how company innovation for new product. Finally, he concluded that TRIZ and
Management were supplementary to support innovation activity.
The last third speaker was Mr.
Khoo Boon How (Lecturer, School of Engineering, Monash University Malaysia) and
his presentation topic was “The Impact of Different TRIZ Tools on the Creative
Output of Students”. He said engineering
students were discouraged from taking creative risks because of the rigid
structure of the curriculum and high expectation on getting things right all
the time.
He proposed a TRIZ-based
syllabus to increase the creative output of students and introduced their three
TRIZ toolsets.
Toolset A included 9 Windows,
S-Curve Analysis and Ideality
Toolset B included Contradiction
Matrix and 40 Inventive Principles
Toolset C included Function Model and Trimming
After that Mr. Khoo used
Eco-Ideality Analysis Chart to observe their student’s output. The concept of Ideality is the ratio of a
product’s functionality over its cost and harm.
Therefore, Eco-Ideality Analysis had axes that represented function and
resource. Finally, he concluded the
different TRIZ toolsets were able to be understood and used by the students
beyond the engineering faculty and the design concepts by students was improved
after using it.
Prof. TriZit Benjaboonyazit (Head
of Electrical Engineering Program, Faculty of Engineering, Thai-Nichi Institute
of Technology) was the last second speaker and his presentation topic was “TRIZ
based Insight Problem Solving and Brainwave Analysis using EEG during Aha! Moment”.
Prof. TriZit said human beings were
trying to solve insight and non-insight problems.
The psychological process of
creative thinking had been actively studied using the electroencephalograph
(EEG) in cognitive neuroscience. Then
Prof. TriZit using Mooney Face Test for EEG record for “Aha! Moment”. It was found that a sudden burst of gamma
wave occurred and caused neuronal synchronization throughout the brain.
The 3D brain mapping was
employed and demonstrated the activity of gramma wave when insight solution
came up. His previous 2 electric circuit
black boxes experiment showed that psychological inertia blocked problem solver
from insight to the solution and TRIZ’s concept of resources could overcome this
psychological inertia to restructuring the problem and got the insight
solution. Another findings in EEG was
the sudden burst of gamma wave when Aha! Solution come out was concentrated on
the right hemisphere of the brain.
The last speaker was Dr. Mark
Barkan (TRIZ Master, Education for a New Era) and his topic named “Developing
Creative and Critical Thinking Skills in Next Generation Workforce”. Before the talk, Dr. Barkan showed a video about a pig tried
to get cookie which placed on the top of refrigerator. The pig thought many methods but fail. At the end, it get the cookie accidentally.
Dr. Barkan quoted Albert Einstein
statement that “Everybody is a genius.
But if you judge a fish by its ability to climb a tree, it will live its
whole life believing that it is stupid.”
Then he introduced the skillset for 21st century which
included “Complex problem solving”, “Critical thinking”, “Creativity” and “Cognitive
load management”.
Then Dr. Barkan compared the
conventional education system and present-day required education system. Obviously, present-day required education
system was more complex and dynamic.
Finally, he proposed the
Education for a New Era should be included TRIZ-pedagogy, Creativity and
Problems oriented approach to education. He quoted Victor Hugo (one of the greatest French
writers) statement “All the forces in the world are not so powerful as an idea
whose time has come”.
After Day 2 program, we joined
the Banquet together.
Dr. Mark Barkan represented
MATRIZ to give opening speech.
Ms. Duan Yihong (段一泓) (Under Secretary, CAQ) represented CAQ to appreciate all participants
to support this conference.
I met Mr. GAO Xubin who was
research engineer in GE (Shanghai).
Reference:
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