In 2016, there is the TRIZ 60
anniversary and its founder, Genrich Altshuller’s 90 years birthday. The 12th International Conference
“TRIZfest 2016” was conducted on 28 to 30 July 2016 in Beijing, China which
co-organized by the International TRIZ Association (MATRIZ) and China
Association for Quality (CAQ). It is my
first time to join the conference after my MATRIZ level 2 coures and I would like
to summarize it for sharing below.
Before the conference on 28 July 2016, I took a photo with Mr. Sergei
Ikovenko (President, MATRIZ).
The first day venue was in International Culture Center of Capital Normal
University. I took a photo inside the hall.
Firstly,
Dr. Mark Barkan (TRIZ Master) gave an opening speech. He briefed some background of MATRIZ and the
conference.
Then
Dr. Duan Yonggang (段永剛) (Secretary general, CAQ) gave welcome speech
and he was honour to cooperate with MATRIZ to promote Innovation and
Quality. It was welcome to introduce
TRIZ into Chinese industry to enhance Innovation Capability.
Then
I was honour to be invited as Hong Kong representative (HKSQ) and gave a toast
with CAQ and MATRIZ representatives to all participants with CAQ and MATRIZ
representation.
Mr. Sergei Ikovenko (President,
MATRIZ) chaired the TRIZ award to two companies which one was from China and
the other one was from India.
The first company granted the
TRIZ award was National Institute of Clenan-and-Low-Carbon Energy (NICE),
Shenhua Group, China.
The second company granted the TRIZ award was GE Technical Centre, India.
Then Mr. Ikovenko presented a
souvenir to Dr. Duan Yonggang (CAQ) for their support on this international TRIZ conference.
After that Dr. Simon Litvin
(TRIZ Master) presented a topic named “To Jubilee of G. Altshuller” to celebrate Altshuller’s 90 years birthday. Firstly,
Dr. Simon Litvin briefed Altshuller’s main unique achievements such as
originator of TRIZ, first President of MATRIZ,
ARIZ, etc. The photo showed Simon
met Altshuller in 1980 and he was 30 years old.
Then Simon told us a story about them.
One day Altshuller’s wife asked Simon didn’t talk with Altshuller about
TRIZ until achieved the location. Simon
remembered it but didn’t know “Why”.
During Altshuller driving, he kept clam but a TRIZ related topic was accidentally
mentioned. At that time, Altshuller turn
his face to Simon and started to discuss with him but he was forgot to
driving!!!
During the break, I took a photo with Dr. Duan
Yonggang for memory.
I also met Prof. TriZit
Benjaboonyazit (Asst. Professor, Head of Electrical Engineering Program,
Faculty of Engineering, Thai-Nichi Institute of Technology) and took a photo
for memory. We first meet was in “The
6th International Conference on Systematic Innovation - ICSI 2015 (Day 2)”. And his team project named “Dynamic Car-Wheel-Lock”.
The
first keynote was presented by Dr. Li Wenhua (Director of R&D Management
and Technology Marketing, NICE, Shenhua Group) and his topic entitled “TRIZ
Deployment in NICE” . Unfortunately, Dr.
Li was not available to come for sudden affair.
Dr. Yongwei Sun (VP for Industrial Relations & Level 4 Certified,
MATRIZ) represented him to present their effort and achievement. Firstly, Dr. Sun introduced Shenhua Group
which was a leading state-owned mining and energy company of China and founder
in October 1995.
Dr. Sun also mentioned the six NICE technologies
focus including “Clean Coal Conversion & Utilization”, “Water Processes”, “Coal-based
Materials”, “Distributed Energy”, “Hydrogen & Applications”, “Catalysis”
and “Clean Coal Conversion & Utilization”. TRIZ supported most focus areas except “Hydrogen
& Applications”. Then Dr. Sun
mentioned how NICE employed both TRIZ and Design for Six Sigma (DFSS) and one
of slogan was “TRIZ, The Way We Innovate! Six Sigma, The Way We Work”. Both techniques were complementary each other
through the Project Define, Concept Design and Optimization.
Dr.
Sun briefed the NICE TRIZ Roadmap and summarized TRIZ training performed such
as 7x L1 trainings since 2013 (150 people), 3x L2 trainings since 2014 (60
people) and 1x L3 training since 2016 (30 people). The following diagram showed who NICE driving
NICE TRIZ through Pull and Push approach.
Their positioning was Mechanism Production (Six Sigma & TRIZ),
Talents Production and Results Production.
Mr.
Oleg Abramov (Managing Principal, Algorithm, Ltd; GEN3 Partners) was the second
speaker and his presentation named “Product-Oriented MPV Analysis to Identify
Voice of the Product”. To identify the
voice of the product (VOP), TRIZ developers proposed the Main Parameters of
Value (MPV).
Firstly
Mr. Oleg Abramov introduced the Product-Oriented MPV Analysis for new product
development as the following diagram.
Then he compared the Customer-orient MPV analysis and
Product-oriented MPV analysis. After
that he proposed enhancement
on Product and Customer MPV profiles.
Mr.
Oleg Abramov employed S-curve Analysis to rank the product MPVs. Then he showed us two case studies named “Smart
Antenna (SA) VOP and VOC” and “Identifying Latent Customers for an SA”. Finally, Mr. Oleg Abramov concluded that this
extension made MPV analysis more holistic.
Ms.
Tiziana Bertoncelli (Research Engineer at GE Global Research) was the third
speaker and her topic entitled “TRIZ and Value Engineering: Deeper Integration
as Innovation Enhancer”. She briefed the
R&D effort for their business and combined all resource/effort for Design
To Value (DTV) approach.
In
the beginning, she introduced TRIZ and VA/VE in GE and its development history
since 1940. Their job plan followed the
steps including Selection, Information, Analysis, Creativity, Evaluation,
Development, Implementation and Reporting.
She
also introduced their pilot projects with Online approach and Offline
approach. For Online approach, some
recommendations were generated through VA/VE and S-Curve analysis. She proposed deeper integration between VA/VE
and TRIZ. Finally, she concluded that GE
saw value in workshop modulating TRIZ/VA/VE content, so as to shift smoothly
the focus between radical innovation and cost-out intervention.
The
fourth speaker was Mr. Arthur Lok (Partner, China Institute for Innovation) and
his topic was “Combining Hidden Customer Need tools and MPV to generate product
concept”. Firstly, he demonstrated
different innovation product and some questions to stimulate our thinking such
as “Is MPV the parameter for Main Function?”
Kano model told us that was not because excitement could change to basic
with time.
Mr.
Lok combined MPV four stages in S-Curve into three phase named “Excitement
Stage”, “Performance Stage” and “Basic Stage”.
Then he emphasized Parameter for customer value (Perceived Value) which
included Functional Value, Emotional Value and Social Value.
The
fifth speaker was representative of Prof. Yu Fei (Hebei University of Technology, China) and
the topic named “A Knowledge Inspired Trimming Method Based On TRIZ”. Trimming is one method of reorganizing system
functions with partial existing resources; this study was based on enhancing
the system level of idealization.
Then
he briefed the trimming and multiple trimming strategies to us. He also mentioned the trimming innovation
design process model based on knowledge.
Finally, he concluded that this study aimed to introduce the inventive
principles as the inspired knowledge of mining the available resources in the
system or super-system, having making up the limitation of lacking objective
knowledge inspiration in the process of system useful function assignment in
the existing trimming.
During
lunch break, I took a photo with Dr. Sun in the venue.
Mr.
Sung-Wook Kang (Director, Value Innovation Program (VIP) Center, Samsung
Electronics, South Korea) was the sixth speaker and his presentation title was “Solving
the Toner Adhesion Problem to Cyclone in Toner Manufacturing Plant”. Firstly, he identified the problem statement
that the toner used in laser printer was found production loss in drying
process in which the cyclone fouling problem come up.
Mr.
Sung-Wook Kang summarized the project under DFSS approach and using Root Cause
Analysis (RCA), Function Analysis, Contradiction Analysis, Function Oriented
Search, etc. The production loss
improvement was enhanced upto 60% within 4 weeks starting project!
The
seventh speaker was Ms. G. Nagashiresha (GE India Technology Centre, Bangalore,
India) and her topic entitled “Application of Flow Analysis to study losses in
Power Transmission & Distribution”. Her
presentation content included Energy Losses, Types of losses, Flow Analysis,
Trend of Flow enhancement. Then she
introduced that there were two types of loss including Technical and
Non-Technical (Power Theft).
For
Technical loss, it separated to Fixed Loss from Corona losses, Leakage current,
Di-electric losses and losses due to measuring and control elements; and
Variable Loss included Joule losses, Impedance losses, Contact resistant,
etc. Then Ms. G. Nagashiresha briefed
the TRIZ Flow Analysis and got five
solutions and they were “Reduce density of flow”, “Eliminate resonance”, “Redistribute
the flow”, “Modify the flow” and “Modify the damaged object”.
Ms.
Tiziana Bertoncelli (Research Engineer at GE Global Research) was the eighth speaker
again and her topic was “Synchronous Reluctance Machine Analysis and Electric
Machine Forecasting Using TRIZ”. She
said this project goal was to decrease demagnetization of ferrite permanent
magnets (PMs).
She
employed TRIZ analysis to understand failure root causes and identify solutions
to protect magnets. After functional analysis, she proposed a “Generalized
Function Model” for similar product during employed TRIZ. She concluded that a model for a generalized
electric machine derived for the specific one which was a subset, this
principle could be applied to the different directions of optimization,
addressing material science, magnetic, etc.
During
the break, I took a photo with Dr. Simon Litvin (TRIZ
Master). So I feel closer to Altshuller’s
philosophy.
I
was also met Mr. Ming-Cheng Shih (石明正) (Vice Chairman, TRIZ Innovation
& Development Association (TiDA); Industrial Technology research Institute)
Dr.
Min Yan (IE Dept., School of Electromechanical Engineering, Guangdong
Provincial Key Laboratory of Computer Integrated Manufacturing System, Guang
Dong University of Technology) was the ninth speaker and her presentation topic
entitled “TRIZ in Guangdong”. Firstly,
Dr. Min Yan briefed the TRIZ in China history that seeding period was from
1980s to 1990s; then introduction period from 2001 to 2014 through different
training programmes. Development period
was since 2007.
Then
Dr. Min Yan introduced different government departments in Guangdong
established a TRIZ Application System including academic, industries,
government departments and training organizations.
At
the end, Dr. Min Yan concluded through her perspective that the initial stage
needed policy, capital, plan and organization; the 1st stage needed
promotion and application for trial; the 2nd stage needed to promote
application and in-house training in industries and the future was expected to
enhance the application range of different industries and policy support.
The
tenth speaker was Mr. Näther S. (Continental Automotive
GmbH, Germany) and his topic named “TRIZ Integration and Project Managers –
Discovering Further TRIZ Benefits”. Firstly,
Mr. Näther S. defined Product Life Cycle (PLC) and role of project manager, as
well as, using alternative way to implement TRIZ with support of the project
manager.
Mr.
Näther S. raised an example that a refreshed start using TRIZ-tools could
be very helpful. He also proposed the 8D
process which was a useful framework to include some TRIZ-tools such as
CECA. Finally, he concluded this
integration experiences should be gathered by discovering further TRIZ
benefits.
The
eleventh speaker was Prof. Youn-Jan Lin (Professor, Department of Management,
Ming-Hsin University of Science and Technology, Taiwan) and his presentation
was “The Integration of TRIZ and SCAMPER for a more Comrehensive Innovative
Approach”.
Prof.
Lin explained to integrate SCAMPER into TRIZ because TRIZ was not easy tool for
beginner. 7 letters of the word
“SCAMPER” refered to the 7 innovative approaches below:
-
Substitute = Is there a new function or material
which can replace the original?
-
Combine = What functions can be integrated with
the original functions? How to integrate and use?
-
Adapt = Can the original material, function, or
appearance be adapted slightly?
-
Magnify/Modify
= Can the original material, function, or appearance be magnified or modified?
-
Put to other use = In addition to existing
functions, are there any other uses?
-
Eliminate = What functions can be eliminated?
What materials can be reduced?
Re-arrange = Can the sequence be re-arranged?
Finally,
Prof. Lin used the traditional SCAMPER combined with TRIZ using Subsystem and
9-window as starting point. He
demonstrated the Substitute of Correction fluid as example.
The
twelfth speaker was Dr. Dong Ya-fan (Hebei University of Technology, Tianjin)
and his topic was “Study of Integration Process Model between Design-Centric
Complexity Theory and TRIZ”. He employed
Su-Field model to reduce the system complexity by integrating the design
process complexity theory (DCC) and Su-Field model in TRIZ.
The
relationship between Su-Field model and design process complexity theory (DCC)
was discussed. Dr. Dong said it provided
a new direction and laid a foundation for the new product design and
innovation.
I
(Manager, QS, HKSTP) was the last third speaker and my topic named “Organization
Innovation employing TRIZ under Quality Innovation Management System Framework”.
There was almost 140 expert participated the conference. Firstly,
I introduced Organization Innovation which included Innovation of System, Operation,
Process, Product and Service. Then I
introduced the ISO 9001:2015 new requirement and the clause of CEN/TS
16555-1:2013 Innovation Management System.
I
also briefed the coming ISO trends that a new ISO Technical Committee ISO/TC
279 was established to develop ISO 50501 standard for Innovation
Management. I predicted the coming
standard would combine ISO 9001:2015 Quality Management System and CEN/TS
16555-1:2013 Innovation Management System.
The
integrated framework was proposed as following diagram in which included all
CEN/TS 16555 series (from -1 to -7). The
ISO 9001:2015 PDCA model was used and combined the Innovation Funnel in the
operation part and then covered by different standards including Strategic
Intelligence Management, Innovation Thinking, IP Management, Collaboration
Management, Creativity Management and Innovation Management Assessment.
After
that I introduced our TSC TRIZ Team (3T) which had ten engineers with MATRIZ
level 1 training course and formed in 2014. I appreciated their effort for
trial project. The first small TRIZ
project was to solve the loading problem in chamber under Reliability
Laboratory.
Finally,
I presented our project which employed Level 1 tools step by step and we found
different Inventive Principles (Ips) after considering different engineering
parameters. Frequency Table was employed
because the high frequency the Ips appeared, the higher probability the
solution come from.
The
final result was demonstrated and which productivity increased three
times. The Ips was separation and the
new version is 1/4 size of original one and trimming the basket for reducing
the loading. Version 2 was considered
the orientation of sample IC. I
concluded that Quality Innovation Management System (QInnoMS) would be the
further framework and TRIZ was a powerful tools for technical problem solving.
The last second speaker was Mr. Stéphane Savelli (MP Solving, Belgium) and his presentation title named “Accelerated TRIZ Project Execution”. Mr. Savelli analysed the TRIZ consulting services included project execution, group facilitation and training. However, TRIZ consulting companies in face of a contradiction between cost and quality of developed ideas.
Then
Mr. Savelli introduced different TRIZ-based Service under MPVs performances in
three type of services. There were six
MPVs included 1/Cost, 1/Time of result, 1/Time devoted by the client, Quality
of developed ideas, TRIZ skills developed by the client and Results
appropriation by the client. It was
found that TRIZ skills developed by the client were low. Therefore, the project goal was to reduce
project execution cost. He concluded to partial
or total trimming of some TRIZ tools and some TRIZ tools outputs. (Remark during Q&A: Mr. Sergei Ikovenko commented that “Trimming” term was not appropriate
in here because function should be maintained after trimming. I would like to use the term “LEAN” the TRIZ
tools.)
The
last speaker was Mr. Sang-Jong Kim (IP Group, Semiconductor R&D Centre,
Samsung Electronics) and his presentation topic entitled “S-Curve Analysis on
Mass Production Time Using TRIZ”. Mr.
Kim developed the Two-Peak Curve Model from the second stage of S-curve
development to predict mass production of a technical product two years after
the second peak point of the number of patents.
Mr.
Kim briefed the Two-Peak Curve Model and predict from 1st stage to 2nd
stage and then to 3rd stage for mass production after 2nd
peak in 2nd stage (two year after the first peak).
He
also mentioned several cases to explain it and one of cases was Sony
PlayStation VR. Mr. Kim concluded that
the two-peak curve model could steer research and development in today’s
competitive market.
After
the Day 1 conference, I met Prof. Wang yanwei (王妍瑋) from Harbin Institute of Petroleum
(哈爾濱石油學院) and she introduced Mr. WU Yongzhi (吳永志) to me and we took a photo for
memory.
After
that all participants took a group photo outside the venue.
140
people attended TRIZfest 2016 in Beijing and we would change venue tomorrow to
CAQ new building.
At
night, we had cocktail party in hotel.
I
took a photo with Dr. Duan Yonggang (段永剛) (Secretary General, CAQ) and Mr.
Li Wencheng (李文成) (previous Director, Strategy & Development
Department, International Excellence Quality Research Center, CAQ)
I
met Dr. Yang Jie (楊杰)(School of Electro-mechanical Engineering,
Research Center for Innovation Method of Promotion Application) and Ms. Min Yan
(閔雁) (Department of Industrial Engineering, School of Electro-mechanical
Engineering, Guangdong Provincial Key Laboratory of Computer Integrated
Manufacturing System) from Guang Dong University of Technology (廣東工業大學) .
Photo
with Mr. Arthur Lok (羅佳) (Marketing Director, China Institute for
Innovation)
Photo with Mr. Li Jun (李軍) (Director, TRIZ Research Council, China Association of Inventions)
Finally,
I took a photo with Minda Chiang (HKSQ) before left.
Reference:
TRIZfest
2016 - Chinese: http://www.caq.org.cn/html/hyhd/2016triz/index.html
TRIZfest
2016 – English: http://matriz.org/trizfest-2016/
CAQ
- http://www.caq.org.cn/
MATRIZ
- http://matriz.org/
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