I was honor to be invited by Ms. Fan Zhang (张帆) (Vice-President,
IIPA (Secretariat of SAC/TC554/SC2- Innovation Management Subcommittee)) again
as one of speaker for the webinar named “International Forum on Innovation
Management and Intellectual Property (創新管理與知識產權國際論壇)” organized by
Innovation Management Standardization Partnership Program (創新管理標準化國際夥伴計劃) on 14th
Sep 2023.
The first speaker was Ms. Zhang Yan (張艷) (Member of ISO/TC
279; Project Lead of ISO 56005) and her title entitled “Introduction to
International Standards ISO 56005 Innovation Management Intellectual Property
Management Guidelines (ISO 56005 創新管理 知識產權管理 指南 國際標準簡介)”. In the beginning,
Ms. Zhang briefed the 10 best-ranked countries in global innovation index 2002.
China ranked 11th in the list.
Then she said innovation management is a system
engineering that can be trained and standard can provide some answers. IP as
Life-line while passing through the “Valley of Death” of Innovation (WIPO). And
then she introduced ISO 56005.
After that she mentioned the IP management in
the innovation process. She used some cases for comparison their IP strategy
such as Kodak vs Fujifilm.
Finally, Ms. Zhang Yan concluded the standards for
innovation management are expected to be the most popular standard after
project management and quality management.
The second speaker was Mr. Heiko Wongel (Patent
Information Consultant) and his presentation topic was “IP Strategy for
Enterprise Innovation and Development – Why you need an IP strategy and how to
develop it”. Firstly, he briefed the context on IP strategy that link
innovation and business.
Then Mr. Wongel introduced the role of IP strategy
based on ISO 56005. The goals and purpose of IP strategy is integrated IP management
with business and innovation strategies that strengthen competitiveness by
leveraging IP.
After that he demonstrated how to develop IP
strategy that using IP search and analysis for finding your market and competitors.
Lastly, he demonstrated how to perform IP search
and analysis, as well as, comparing your IP portfolio with others competitors.
The third speaker was Dr. Allen Yeo (Universe
Sky Limited, HK & Singapore) and his topic named “IP Valuation for Business
Gain”. He firstly introduced the innovation and IP operation in Singapore.
Dr. Yeo said IP globalization involved government,
research institution and technology industry. IP management included but not
limited to technology transfer, commercialization and licensing.
After that he briefed the Singapore’s IP journey
that launched first IP Hub Master Plan since 2013 and updated in 2017. In 2021,
Singapore launched Singapore IP Strategy SIPS 2030. Dr. Yeo stated IP Hub
masterplan.
At the end, he demonstrated the technology and market
evaluation metrics through 8 dimensions. He concluded IP as a strategic tool
that realize IP value chain for greater business opportunity.
The fourth speaker was Ms. Wang Xiaodan (王曉丹) (Expert in ISO/TC
279) and her presentation title was “Patent Navigation Promotes Enterprise
Innovation (專利導航促進企業創新)”. Patent navigation
is defined as a strategy grounded in the utilization of patent information
resources and patent analysis. It seamlessly integrates patent practices into
various aspects of industrial technology innovation, product innovation,
organization innovation and business model innovation.
Then she mentioned how enterprise employing IP
team for front-end, middle-end and back-end for different roles in patent
strategy. It included identifying the opportunity, creating concept, proof of
concept, development programme and defending our IP.
Finally, Ms. Wang concluded that guided by
patent navigation, we harmonize patent and innovation efforts to fostering
innovation, producing high-value patents, and ultimately achieving the dual
objectives of maximizing value and minimizing risk.
I was the last speaker and my topic entitled “Introduction
to Innovation Development in Hong Kong and the Promotion of Extenics”. Firstly,
I overviewed the patents system in HK and then briefed HK innovation and
startup development, as well as, innovation methodology.
I briefed the patent system development before
and after 1997 in Hong Kong. We had a new system named original grant patent
(OGP) for standard patent that can be filed directly in Hong Kong after 19 Dec
2019.
And then I introduced the quality and innovation
development in Hong Kong including government and industry, society, as well as
quality award scope evolution.
From quality to innovation, ISO 56002 could be
integrated with ISO 9001 and CEN/TS 16555-1 standards.
After that I mentioned how HKSQ support
technology startup in HK through TID funding to perform feasibility study from
2020 to 2022.
Lastly, I introduced Extenics and its promotion
in different region in the world as well as my researches based on extension
innovation method using generative AI.
Reference:
ISO/TC 279 - https://www.iso.org/committee/4587737.html
知識產權國際標準·園區行(粵港澳大灣區站)- https://www.must.edu.mo/news/51691-article0603105734
20220616: ISO/TC 279 Innovation
Management Virtual Meeting - https://qualityalchemist.blogspot.com/2022/06/isotc-279-innovation-management-virtual.html
20230602: The Theme Salon of the
international standard "Innovation Management - Intellectual Property
Management Guidelines" - https://qualityalchemist.blogspot.com/2023/06/the-theme-salon-of-international.html
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