PolyU FHKPUAA Young Alumni
Sub-committee organized a seminar on “How to Start Up a Business” both onsite
and online on 13th Mar 2023. Dr. Michael Ho (Founder of iLoveCare)
was the guest speaker. In the beginning, he explained why is a new business
because gap was observed.
In order to find where the
gap in your field or insight, there are four sources and they are observation,
experiences, knowledge and proof with evidences. Some researches should be
performed to proof your business concept.
However, the vision and
mission are most important to sustain your business and iLoveCare combining
with innovation, love and care to provide service aimed to facilitate holistic
medical and nursing care across different healthcare disciplines in home
setting. So that enhancing the quality of life with safety and effective care
for clients and their families/parents.
Then Dr. Ho described a new
business must have four dimensions and they are Innovation, Demand, Supply and
Uniqueness. His company new business are including home care, private nursing
care, onsite blood taking by nurses, first aid and nursing service, health talk
and training, home palliative care, etc.
After that Dr. Ho asked
what is your background so as to understand your strengths, weaknesses,
opportunities and threats (SWOT). Finally, Dr. Michael Ho discussed their potential customers, service, management, operations, marketing and finance.
During Q&A, business
like research must unique and innovative. Dr. Ho emphases is the company name
that must be simple and direct. So that your potential clients only see your
company name and then understand your service.
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