In the beginning, Dr. Mark Lee gave poll 1 to ask us if changing staff
mindset is more difficult than 5 years ago.
It was found that the vote More Difficult (36%) and Easier (30%) were
similar. Then he quoted Dick Cavett
statement that “It’s a rare person who wants to hear what he doesn’t want to
hear.”
Then Dr. Lee used a mother story in Canada who concerned about vaccine
for her child to explain the Psychological Immune System (PIS) that like
antibodies against virus (future influence).
When you change anyone’s mindset, once you trigger his psychological
mindset, their “antibodies” would attack all your ideas immediately. Then your idea wouldn’t be able to enter his
mindset.
And then Dr. Lee introduced Motivational Interviewing (MI)
Strategy. Two inventors were Bill Miller
(clinical psychologist) and Stephen Rollnick (young nurse trainee) to develop
the core principles. The key finding was “we’re better off helping find their
own motivation to change.”
Dr. Lee asked us to vote again and the poll 2 was how familiar the interview
technique we were. It showed a bell
shaped distribution.
After that he explained the technique was not putting some external DNA
into the cell. Motivational Interviewing (MI) triggered the self-checking and
re-sequencing of the DNA for better health.
5 MI strategies included “Humility and Curiosity Attiude”, “Sustain Talk
& Chang Talk”, “Mutual Openness”, “Engagement and Freedom” and “End with
Smart Feeling”.
(1) Humility and Curiosity Attitude
Motivational interviewing
started with an attitude of humility and curiosity that the goal wasn’t to tell
people what to do but to hold up a mirror and to empower interviewee to examine
their beliefs and behaviors. Three key steps
of MI were briefing as “asking open-ended question”, “engaging in reflective
listening” and “affirming the person’s desire and ability to change”.
Dr. Lee gave us poll 3 that airlines could also enlist “vaccine
whisperers”. Most participants voted “Agree”
upto 47%.
(2) Sustain Talk & Change Talk
Dr. Lee said we needed to
show empathy as “Sustain Talk” and to listen person’s own arguments for not
changing and then found the turning point for “Change Talk” to following their
self-expressed argument for change.
(3) Mutual Openness
So as to build the trust and
then we trigger each other to think again.
(4) Engagement and Freedom
Ask for permission to share
your data or idea that the right was held by interviewee. They have freedom to select listening or not.
(5) End with Smart Feeling
When your audience feeled
smart, they would have confidence to change.
Finally, Dr. Mark Lee gave the last poll to survey which strategy is the
most difficult to implement. The most
difficult strategy was voted on “Sustain Talk & Change Talk” (44%).
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