Quality Alchemist (品質煉金術師): HKSQ Technical Visit to Milton Exhibits Group

A technical visit to Milton Exhibits Group was organized by Hong Kong Society for Quality (HKSQ) and supported by ASQ Hong Kong on 4 Oct 2019. Milton has grown from a Hong Kong-based event service company to an Asia-based integrated marketing company to deliver a full suite of creative ideas for brands since 2002. We took a group photo with Mr. Peter Jung (Vice Chairman, Milton Exhibits) before the visit and talk.

In the beginning, Mr. Peter Jung introduced that Milton offers 4 key service scopes, Exhibition Contracting, Event Marketing, Exhibitor Services, Digital Solutions and some history to us. (Remark: Peter is also CES exco member.)

The first speaker was Ms. Eva Lam (Group Director – Corporate Development, Milton Exhibits) and her topic named “We Build Experiences”. The group has employed over 380 professional staff members for the offices in Beijing, Guangzhou, Hong Kong, Macao, Mumbai, New Delhi, Shanghai, Singapore and Taipei.

Then Ms. Evan Lam introduced their group service included Technical, Creative and Digital under different brands. Some exhibitor services examples demonstrated such as CES ASIA 2019, June Hong Kong Jewellery & Gem Fair 2019, Think with Google 2019, and Bond Connect Anniversary Summit 2019, etc.

Finally, she mentioned that they also focused on quality and two of achievements included HKMA Quality Award and ufi Education Award in 2011 and 2014, respectively.

The second speaker was Mr. Sam Chan (Safety Officer, OptSafe) and his topic entitled “Safety & health come first”. He introduced OptSafe for safety in events and exhibitions which established in 2017.

Then he briefed their safety service journey in different stage of exhibitions included pre-show, during-show and post-show.

And then Mr. Sam Chan briefed their digital safety solution included capture image, timelines, systemtic and optsafe App. A real-time update safety system included inspection checklist, analysis and report.

The last speaker was Dr. Jacky Ting (Head of Innovation & Digital Transformation, Midas FMS Limited) and his topic named “Digital Innovation in MICE Industry”. MICE stand for Meetings, Incentives, Conventions and Exhibition.

Massive Disruption had already happened said by Dr. Ting and then he showed the study from World Bank Group with some examples such as Uber, Airbnb, WeChat, Facebook, Apple, Google, etc.

Then Dr. Ting introduced Midas that was the innovation and digital solutions-arm of Milton Exhibits group and specialized in digital solutions integration for events to exhibitions. Their services separated into three levels form Digital Operations to Solution and then to Business.

Finally, Dr. Jacky Ting demonstrated different digital ideas for transformation in MICE industry and one of digital solutions was gamification technology. They employed in some government events.