HKQAA - Shaanxi Famous Brands and Organic Agricultural Products Exchange Meeting

I was honor to be invited by HKQAA to attend the Shaanxi Provincial Department of Commerce (陝西省商務廳) and Shaanxi Province Quality and Technology Supervision Bureau (陝西省質量技術監督局) organized the Shaanxi Famous Brands and Organic Agricultural Products Exchange Meeting (陝西省名牌產品暨有機產品交流會) during the Shaanxi-Guangdong-HK-Macao Economic Cooperation Week (陝粵港澳經濟合作活動週) on 15 Nov 2017.  Before the meeting, I took a photo with my HKQAA friends Mr. Bryan Peng and Mr. PC Chan.

In the beginning, Mr. 喬軍(Shaanxi Province Quality and Technology Supervision Bureau) give a welcome speech.  He briefed the situation of Shaanxi Province such as number of research institutes (~1000), more than 1 million university graduate.  Moreover he mentioned one of national strategies was free trade zone here.  Therefore, the brand development of their organic plant is important.

Then Ir. CS Ho (Vice-chairman, HKQAA) gave an opening speech and he said HKQAA had started to cooperation with Shaanxi Provincial Department of Commerce and Shaanxi Province Quality and Technology Supervision Bureau since 2011.  It was one of important strategies in One Belt One Road (OBOR).  How Hong Kong can contribute into OBOR? HKQAA could provide value added service on enhancing management level for industry.  Mr. Ho also mentioned they had signed the MOU in last year.

After that many different organic food industries introduced their company and products included rice, fruit, wine, oil, etc.  

One of industries said their development was depended on four areas that were “Government Lead with Policy”, “Market driven with Technology Support”, “Brand Building & Promotion” and “Anchor Best Practice”.  

I observed many companies were ISO 9001 certified by CCHTC

After industry briefing, we visited their booths.

At the end, I took a photo with Bryan and Meico.

(Left: Mr. Bryan Peng, I, Dr. KS Leung (Visiting Asso Professor, ABCT Dept., PolyU), Ms. Yolanda Chow (Business Development Director, New hung On Vegetables Trading Co., Limited), Ms. Meico Cheong (Business Manager, HKQAA) and Ms. Tracy Ho (Account Manager, HKQAA))

Meeting information are showed as follows.

Reference:

20161017: HKQAA & Shaanxi Province Quality and Technology Supervision Bureau MOU Signing Ceremony - https://qualityalchemist.blogspot.hk/2016/10/hkqaa-shaanxi-province-quality-and.html