The first speaker was Dr. Terence Wong (黃桂林 -著名口才培訓專家) and his topic entitled “Management Communication Winners’ Fatal Blow” (管理溝通贏家必殺技). (I had attended one of his talks in 2012. See reference)
Dr. Wong said “Fatal Blow Rule Number 1 is telling the True and in suitable environment. Rule Number 2 is LIFE indicating Learn It From Experience. Rule Number 3 is understood your Role and Responsibility.” Eloquence (口才) needs to practice using LIFE and then enhanced self-confidence for communication.
One of his jokes was talking about how to reply your wife if she asked a dilemma question. For example, you would save who first if both your wife and mother fell into the sea. His answer was “wife” because his mother also loved her so much and he respected to his mother.
The second speaker was Dr. Raymond Choy (蔡漢成 – Qee玩具品牌持有人) and his presentation was “Development your Business and Personal Network through Business Associations” (透過商會發展事業人脈網絡).
Dr. Choy was a toys designer and established his shop. Before 2007, he thought Business Associations were no use in his business. Building his toys brand (Qee), he found that Business Associations were very important. The person network was not only your field but also others field people (even government senior officers). One of successful product was QEE DIY that he created design as a platform. Recently, Qee cooperated with Lion Club to promote this brand to members.
The third speaker was Dr. Toby Chan (陳立邁 – 麥兜麥嘜專利授權品牌商) (Founding Chairman, Asian Licensing Association) and his presentation title named “How to evolve the creation into licensed product” (麥兜●麥嘜和朋友: 如何將創作演化成授權產品).
Firstly, Dr. Chan briefed the development history of Mcmug Comics. He said Brand’s definition was different in different people. However, Branding to be succeed was not only the problem of market but also the problem of legal. Only advertisement could not make a brand. Brand should be value creation and need to insist. Sometime, it needed star for help (e.g. Dr. Chan had successfully invited Bill Gate for interview in his children magazine). One of success factors of Mcmug is localization in which many Hong Kong daily stories were collected. Finally, Dr. Chan showed many different cross-over and licensing sample such as Samsung to us.
Dr. David Cheung (張錫豪 – 人類工程師培訓專家) was the fourth speaker and his topic entitled “Training to enhance the Enterprise Development” (以培訓助長企業發育). Dr. Cheung said talent was the most important asset in the company. Training must be implemented through right method to induce people’s potential. He quoted Jack Ma (馬雲) that it is the world focused on resource integration and talent competition. Lastly, he told us a joke. The boss asked “What if we trained our staff and then they left?” Dr. Cheung replied “What if you didn’t train your staff but they stayed?”
Mr Patrick Yuen (袁景森 – EEA聚賢匯社副會長) was the last speaker and his presentation entitled “Enterprise toward Success Way” (讓企業踏上成功青雲路). Beginning, He introduced NLP that implied your behavior secret. He also said your conscious mind covered 10% but subconscious mind covered the reminding 90% of your behavior.
Then Mr. Yuen mentioned BVR stated for Beliefs, Values and Rules. He explained how belief formed below.
i) Personal experience
ii) Observation others experience
iii) Acceptance of trust people’s idea
iv) Concluded from self-thinking and analysis
For enterprise objective, it was separated into three levels that were Corporation business objective, Departmental mission objective and Personal working objective. If three level’s objectives are aligned, the big value will be created.
Reference:
Dr. Terence Wong (2012) - Rules for Quality Management: How to Motivate Your Team to Pursue Excellence - http://qualityalchemist.blogspot.hk/2012/07/rules-for-quality-management-how-to.html
Elite Entrepreneur Association (聚賢匯社) – http://www.eea.com.hk
沒有留言:
發佈留言