ASQ InfVoices - Beyond the Traditional Quality Function (Gangnam Style)

The OctoberTopic of ASQ Influential Voice was "Going Beyond the Traditional Quality Function". Mr. Paul Borawski (CEO, ASQ) asked us "How to increase the value of quality in organizations beyond what is traditionally thought of as the quality function?" I would like to use the recently famous Korea music video "Gangnam Style" to explain the value creation which breakthrough the traditional concept.

The success factors of Gangnam Style were summarized as follows:
1. Unique characters and combination of many different irrelevant factors that is Creativity. It comes from the strong contrast such as fat boy vs traditional smart boy, particular horsey dance vs popular disco dance, etc.
2. Hardworking of the performers achieve good quality performance included dance, music and graphic.
3. It creates agile and rhythm environment
4. All above factors cause Synergistic Effect (An effect arising between two or more factors that produces an effect greater than the sum of their individual effects.)

Customer never see it before, never think MV like this. Therefore, they found it interesting and sharing this video through Social Media. The hit rate up to 447,456,993 on 20 Oct 2012 and it will be achieved Lady Gaga - Bad Romance hit rate at 490,350,443.

PSY - GANGNAM STYLE

After that many parodies appeared such as "Hong Kong Style" and "Mitt Romney Style (Gangnam Style Parody).

Six Sigma is one of breakthrough of tradition quality philosophy even though all Six Sigma tools are not new. However, it consolidated almost all quality tools together into the new framework "DMAIC" and raised the level from tactic to organization strategy. Then many consultants combined it with Lean manufacturing to become Lean Six Sigma. Now, many quality professionals are looking for "What is the next?" The success of Gangnam Style may give us a hints.

At the end, I would like to share a performance by Daniel Joseph Baker who presented in America's Got Talent 2011. He has particular personality and he has a good voice, as well as, his piano skill. Unique characters, Quality and Hardworking, as well as Passion and Agile Music all are his success factors. I like his performance more than Lady Gaga.

America's Got Talent - Daniel Joseph Baker - Bad Romance

https://www.youtube.com/watch?v=xGJ5g1DEc-E

Reference:

PSY - GANGNAM STYLE - http://www.youtube.com/watch?v=9bZkp7q19f0
Hong Kong Style (香港Style) - http://www.youtube.com/watch?v=Rv_BPosXemQ
Mitt Romney Style (Gangnam Style Parody) - http://www.youtube.com/watch?v=yTCRwi71_ns
Lady Gaga - Bad Romance - http://www.youtube.com/watch?v=qrO4YZeyl0I
America's Got Talent - Daniel Joseph Baker - Bad Romance - https://www.youtube.com/watch?v=xGJ5g1DEc-E